Tips and best practice for ecommerce strategy

SEO

Core Web Vitals

Are truly essential for SEO?

READ

CONTENT STRATEGY

Broadcast Channels

How to leverage this channel to strengthen customer relationships

READ

10 best practice accessibilità ecommerce

UX OPTIMIZATION

10 best practice for an accessible ecommerce

Guidelines, regulations and opportunities

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DIGITAL STRATEGY

US Tariffs and the Impact on Made in Italy

Interviews to Digital Industry Professionals

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SEO

AI and Product Discovery

How AI is driving traffic to ecommerce

READ

UX OPTIMIZATION

Cart and Checkout on Shopify

10 Optimizations to Boost Conversions

READ

MARKETING & MEDIA

Fashion Show & Social Media

How to create an effective communication strategy online

READ

DIGITAL INTELLIGENCE

Bot Traffic: What it is and How to Manage it

How to maintain data reliability and make data-driven decision

READ

MARKETING & MEDIA

Google Merchant Center Next

The new features

READ

DIGITAL INTELLIGENCE

Attribution Problem in GA4

Impacts, Solutions and Future Strategies

READ

DIGITAL STRATEGY

Middle East: a growing opportunity for luxury brands

Some key facts about the industry

READ

UX OPTIMIZATION

Internal Search

How does internal search affect the purchasing process of an ecommerce?

READ

DIGITAL INTELLIGENCE

Google Consent Mode

What are the new features and why it is critical to adopt it now

READ

DIGITAL INTELLIGENCE

GA4: How to avoid the most common errors in data reading?

New features to leverage the value of data

READ

DIGITAL INTELLIGENCE

Server Side Tracking

How to act when the transactions on Analytics are very different from the numbers recorded on the CMS

READ

MARKETING & MEDIA

Supplemental Feed

How to improve product management in Performance Max campaigns

READ

UX OPTIMIZATION

Size Guide: Best practices to improve conversion rate and user experience

Best practices to maximize online sales and reduce returns

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DIGITAL INTELLIGENCE

When Offline meets Online: Insights & Data from the Milan Fashion Week

Data, Performance and Insights

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SEO

How does SEO work for headless ecommerce?

What does the adoption of headless ecommerce mean for SEO?

READ

DIGITAL INTELLIGENCE

Universal Analytics & iOS 15.5

Are we tracking traffic from the US correctly?

READ

CONTENT STRATEGY

Strategic Content Marketing

How to build a full funnel strategy by designing content that works

READ

DIGITAL STRATEGY

A paradigm shift: People-based Marketing

People-based marketing is a strategy suitable for bridging the limit of cookies and which guarantees advanced cross-channel brand exposure

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SEO

Salesforce Commerce Cloud: Sorting Rules & A/B Test

The order and arrangement of items within a product listing on a landing page is incredibly relevant for the conversion

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MARKETING & MEDIA

Feed Management & Feed Strategy: benefits for ecommerce

Why should you adopt a feed manager for your ecommerce? Centralized feed management has many different benefits!

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Salesforce Commerce Cloud (SFCC): Come ottimizzare la ricerca interna del sito

SEO

Salesforce Commerce Cloud: How to Optimize the Internal Site Search

Facilitating the internal site search is essential to streamline the purchasing process.

READ

Vuoi sapere come migliorare il tasso di conversione del checkout? In questa guida abbiamo raccolto alcune best practice fondamentali.

UX OPTIMIZATION

Checkout Form: how to optimize it and increase sales

How to improve the checkout conversion rate?

READ

Dati e tendenze su ecommerce e Black Friday in Italia.

DIGITAL INTELLIGENCE

Black Friday 2021: How did it go?

Find out which are the most interesting categories and the most visited ecommerce!

READ

digital-export_8_step_per_internalizzazione

UX OPTIMIZATION

8 steps for internationalization

Do you know the steps to improve the purchasing process and grow your ecommerce channel abroad?

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filtri ecommerce per il fashion | storeis

UX OPTIMIZATION

Fashion Ecommerce Filters: How to

Why are filters so important for fashion ecommerce?

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UX OPTIMIZATION

Checkout: UX Assessment

The purchasing process is one of the key aspects of an ecommerce

READ

SEO

How important is a store locator for a retailer?

A Store Locator is a key tool for online retail

READ

MARKETING & MEDIA

Sustainable Fashion Trends

How is the attention to sustainability growing in the fashion sector

READ