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Ecommerce Tips
Attribution Problem in Google Analytics 4
Impacts, Solutions and Future Strategies
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DIGITAL EXPORT
WEBSITE OPTIMIZATION
DIGITAL INTELLIGENCE
ECOMMERCE TIPS
ONLINE ADVERTISING
UX & CRO
SEO
COMMUNICATION
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Consulting
DIGITAL MARKETING
DIGITAL EXPORT
Middle East: a growing opportunity for luxury brands
Some key facts about the industry
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WEBSITE OPTIMIZATION
Internal Search
How does internal search affect the purchasing process of an ecommerce?
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DIGITAL INTELLIGENCE
Google Consent Mode
What are the new features and why it is critical to adopt it now
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DIGITAL INTELLIGENCE
GA4: How to avoid the most common errors in data reading?
New features to leverage the value of data
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ECOMMERCE TIPS
Server Side Tracking
How to act when the transactions on Analytics are very different from the numbers recorded on the CMS
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ECOMMERCE TIPS
Supplemental Feed
How to improve product management in Performance Max campaigns
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UX & CRO
Size Guide: Best practices to improve conversion rate and user experience
Best practices to maximize online sales and reduce returns
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DIGITAL INTELLIGENCE
When Offline meets Online: Insights & Data from the Milan Fashion Week
Data, Performance and Insights
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SEO
How does SEO work for headless ecommerce?
What does the adoption of headless ecommerce mean for SEO?
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DIGITAL INTELLIGENCE
Universal Analytics & iOS 15.5
Are we tracking traffic from the US correctly?
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COMMUNICATION
Strategic Content Marketing
How to build a full funnel strategy by designing content that works
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USER-BASED MARKETING
A paradigm shift: People-based Marketing
People-based marketing is a strategy suitable for bridging the limit of cookies and which guarantees advanced cross-channel brand exposure
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SEO
Salesforce Commerce Cloud: Sorting Rules & A/B Test
The order and arrangement of items within a product listing on a landing page is incredibly relevant for the conversion
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Consulting
Feed Management & Feed Strategy: benefits for ecommerce
Why should you adopt a feed manager for your ecommerce? Centralized feed management has many different benefits!
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SEO
Salesforce Commerce Cloud: How to Optimize the Internal Site Search
Facilitating the internal site search is essential to streamline the purchasing process.
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UX & CRO
Checkout Form: how to optimize it and increase sales
How to improve the checkout conversion rate?
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Consulting
Black Friday 2021: How did it go?
Find out which are the most interesting categories and the most visited ecommerce!
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DIGITAL EXPORT
8 steps for internationalization
Do you know the steps to improve the purchasing process and grow your ecommerce channel abroad?
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UX & CRO
Fashion Ecommerce Filters: How to
Why are filters so important for fashion ecommerce?
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UX & CRO
Checkout: UX Assessment
The purchasing process is one of the key aspects of an ecommerce
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SEO
How important is a store locator for a retailer?
A Store Locator is a key tool for online retail
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Consulting
Sustainable Fashion Trends
How is the attention to sustainability growing in the fashion sector
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INSIGHT REPORTS
Explore our strategic insights
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CASE STUDIES
Learn more about some of our best projects
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