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Mastering conversational search with GEO

Beyond the SERP with Generative Engine Optimization

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AI-product-search

AI and Product Discovery Q3 2025

How AI is driving traffic to ecommerce

black friday 2025

Black Friday 2025

How users shopped during Black Month and what has changed since 2024

Black Friday & UX

How brands optimized customer experience to maximize conversions

Mastering conversational search with GEO

Beyond the SERP with Generative Engine Optimization

7 Essential A/B Tests for E-commerce

How to Optimize Every Stage of Your Funnel

AI-product-search

AI and Product Discovery Q2 2025

How AI is driving traffic to ecommerce

IOS & Safari 26

iOS & Safari 26: What's Changing for E-commerce Tracking and Campaign Attribution

sold out products digital strategy

Sold Out

Turning a sold-out product into a sale

SEO specialist controlla core web vitals al computer

Core Web Vitals

Are truly essential for SEO?

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Broadcast Channels

How to leverage this channel to strengthen customer relationships

10 best practice accessibilità ecommerce

10 best practice for an accessible ecommerce

Guidelines, regulations and opportunities

US Tariffs and the Impact on Made in Italy

Interviews to Digital Industry Professionals

Cart and Checkout on Shopify

10 Optimizations to Boost Conversions

fashion show ecommerce tips

Fashion Show & Social Media

How to create an effective communication strategy online

Bot Traffic

Bot Traffic: What it is and How to Manage it

How to maintain data reliability and make data-driven decision

Google Merchant Center Next

The new features

Attribution Problem in GA4

Impacts, Solutions and Future Strategies

Middle East: a growing opportunity for luxury brands

Some key facts about the industry

Internal Search

How does internal search affect the purchasing process of an ecommerce?

Google Consent Mode

What are the new features and why it is critical to adopt it now

GA4: How to avoid the most common errors in data reading?

New features to leverage the value of data

Server Side Tracking

How to act when the transactions on Analytics are very different from the numbers recorded on the CMS

Supplemental Feed

How to improve product management in Performance Max campaigns

Size Guide: Best practices to improve conversion rate and user experience

Best practices to maximize online sales and reduce returns

When Offline meets Online: Insights & Data from the Milan Fashion Week

Data, Performance and Insights

How does SEO work for headless ecommerce?

What does the adoption of headless ecommerce mean for SEO?

Universal Analytics & iOS 15.5

Are we tracking traffic from the US correctly?

Strategic Content Marketing

How to build a full funnel strategy by designing content that works

A paradigm shift: People-based Marketing

People-based marketing is a strategy suitable for bridging the limit of cookies and which guarantees advanced cross-channel brand exposure

Salesforce Commerce Cloud: Sorting Rules & A/B Test

The order and arrangement of items within a product listing on a landing page is incredibly relevant for the conversion

Feed Management & Feed Strategy: benefits for ecommerce

Why should you adopt a feed manager for your ecommerce? Centralized feed management has many different benefits!

Salesforce Commerce Cloud (SFCC): Come ottimizzare la ricerca interna del sito

Salesforce Commerce Cloud: How to Optimize the Internal Site Search

Facilitating the internal site search is essential to streamline the purchasing process.

Vuoi sapere come migliorare il tasso di conversione del checkout? In questa guida abbiamo raccolto alcune best practice fondamentali.

Checkout Form: how to optimize it and increase sales

How to improve the checkout conversion rate?

Dati e tendenze su ecommerce e Black Friday in Italia.

Black Friday 2021: How did it go?

Find out which are the most interesting categories and the most visited ecommerce!

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8 steps for internationalization

Do you know the steps to improve the purchasing process and grow your ecommerce channel abroad?

filtri ecommerce per il fashion | storeis

Fashion Ecommerce Filters: How to

Why are filters so important for fashion ecommerce?

checkout cx cover | storeis

Checkout: UX Assessment

The purchasing process is one of the key aspects of an ecommerce

store locator cover | storeis

How important is a store locator for a retailer?

A Store Locator is a key tool for online retail

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Sustainable Fashion Trends

How is the attention to sustainability growing in the fashion sector

INSIGHT REPORTS

Explore our strategic insights

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CASE STUDIES

Learn more about some of our best projects

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