6TH MARCH 2023
What does the adoption of headless ecommerce mean for SEO?
Today the search for information takes place with many devices besides desktops and mobile.
In response to this change, many ecommerce platforms have started implementing headless solutions to provide users a smooth and frictionless experience.
These solutions affect a number of SEO elements, which you need to pay attention to correctly position your content.
In headless CMS, content management is dissociated from the front-end and is independent. Using an Application Programming Interface (API) allows passing contents as data, adapting them to different types of devices (such as smartwatches, or AR/VR) without changes.
By adopting a headless CMS you can:
Platforms like SFCC and Shopify allow the use of the headless method, managing the catalog and attributes of an ecommerce. The visualization of the pages and the relations between them are coordinated by a third-party platform which receives the information through API.
This allows obtaining:
Generally speaking, native SEO features of SFCC and Shopify are not usable in third-party platform. The latter will need custom developments for several SEO-oriented aspects.
Here are some implications we have managed in a number of replatforming projects:
Contact us, we will be happy to explore this theme together!
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