In an increasingly competitive market, we know that efficiency and profitability are key. That’s why a large part of our R&D efforts is dedicated to testing and selecting the best available technologies. We offer our clients a suite of cutting-edge tools and, thanks to our expertise, we turn data into strategic decisions—delivering measurable results and optimized ROI.
Losing Sales and Visibility?
The culprit could be poor product feed management
A non-optimized product feed can reduce search visibility by up to 30% and impact ROAS with average drops of 60%. This means that even the most advanced campaigns—like PMAX and Shopping—perform below potential if the source data isn’t accurate.
Advanced feed management tools like SmartFeeds or Channable provide a strategic layer: they analyze, enrich, and normalize your catalog data for flawless distribution across platforms. With these solutions, we help you turn your feed from a simple data file into a true competitive asset.
CPC Optimization on Google Shopping:
How to Cut Costs by Up to 20%
In a landscape of rising advertising costs, budget efficiency is a critical success factor. By using a Comparison Shopping Service (CSS), you can achieve a structural CPC reduction of up to 20%.
Tools like CSS FeedPrice allow access to Google Shopping auctions with this built-in competitive advantage. The result? A direct increase in media buying power, maximizing advertising pressure without increasing your investment.
Search Brand Campaign Budget Optimization
In our experience, a deep analysis of Brand Protection campaigns often reveals a hidden inefficiency: budget is spent capturing traffic that, in the absence of SERP competition, would be acquired organically.
SmartBrand is an AI-powered solution designed to address this issue. It monitors real-time competitive pressure on brand keywords and dynamically adjusts bidding strategies. This strategic approach can generate savings of up to 40%, freeing up budget to reinvest in other growth-driving initiatives.
WANT TO LEARN MORE ABOUT WHAT WE DO?
OUR APPROACH
Explore our working method
DISCOVER OUR CASE STUDIES
Take a closer look at our projects