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Storeis

Storeis

SmartFeeds: Advanced Product Feed Optimization with AI

SmartFeeds is an advanced AI-powered solution that enhances your ecommerce efficiency through optimized product data. Leveraging Artificial Intelligence, it automates and refines your product feeds, turning them into a strategic asset for your media campaigns across more than 50 platforms.

An Unoptimized Feed Costs You Sales and Visibility

Inefficient or inaccurate feed management has a direct and measurable impact on your ecommerce performance. Key risks include:

  • Up to -30% lower search visibility
  • Up to -50% drop in conversion rate
  • -60% lower average ROAS

Additionally, a large portion of your catalog may not be shown in campaigns, creating so-called “zombie products”. At the same time, a significant share of your budget may be wasted on unprofitable transactions: on average, 20% of Google Ads spend goes to transactions with ROI < 1.

search visibility, CTR and ROAS
smartfeeds

One Hub to Manage and Enrich Your Product Catalog

SmartFeeds centralizes data from multiple sources (PIM, ecommerce platforms, other business data sources) to create optimized XML feeds tailored for each advertising channel. The platform enhances standard product data with strategic business attributes like margin, price competitiveness, and business priority. This means you can allocate your budget to the highest-potential products and identify “zombie products” that aren’t gaining visibility.

Benefits of Advanced AI-Powered Feed Management

  • Enhanced Media Performance: maximize product data usage across platforms like Google, especially with increased investments in PMax and Shopping campaigns
  • Simplified Distribution: centrally distribute your product offerings across more than 50 marketing platforms
  • Easy Integration: seamlessly integrates with your proprietary data or overlays existing tools to centralize feed management for media campaigns
  • Intelligent Enrichment: leverage “Smart Data” connectors to enrich product data with insights from Google Ads, GA4, and GMC, while using AI to improve titles, descriptions, and categorization
smartfeeds
+38% Revenue YoY despite -6% budget
+47% ROAS
86% Share of Catalog activated (vs. 58% before)

Case study
Optimizing Marketing Performance with Product Segmentation

A leading brand in the home & living sector aimed to maximize the potential of its Shopping campaigns. The main challenge was to increase revenue and ROAS while reducing costs for products nearing stock depletion. Thanks to catalog segmentation implemented through SmartFeeds, the results were outstanding.

Specifically:

  • +38% Revenue YoY with -6% budget
  • +47% ROAS
  • 86% Share of Catalog activated (vs. 58% previosuly)

OTHER TOOLS TO OPTIMIZE YOUR PERFORMANCE

CPC OPTIMIZATION

Reduce costs by up to 20% on Google Shopping with CSS FeedPrice

DISCOVER CSS FEEDPRICE

OPTIMIZED BUDGET FOR BRAND SEARCH

Smart and automated budget allocation for Brand Search campaigns with SmartBrand

DISCOVER SMARTBRAND

WANT TO KNOW MORE?

LET’S TALK!