Storeis
Storeis
CSS FeedPrice: Navigate Google Shopping with an Advanced CSS
CSS FeedPrice is the Comparison Shopping Service that helps reduce cost-per-click by up to 20% on Google Shopping, delivering an immediate edge in auctions without compromising campaign quality or visibility.
Are rising CPCs eating into your profit margins?
The growing competition on Google Shopping is driving cost-per-click ever higher, with global average CPCs up by 13% in 2024—and the trend shows no sign of slowing down (source: Tinuiti Digital Ads Benchmark Report). This puts pressure on margins, reduces profitability, and gives a competitive edge to those who can manage their CPCs more efficiently.
Simple, automatic, and risk-free savings
Shopping ad distribution is switched to CSS FeedPrice through a straightforward technical request. The transition has no negative impact on your ads. This allows you to benefit from lower fees compared to Google’s CSS, resulting in direct savings on your Shopping ad clicks.
Case study
-17% CPC in 3 months
Before switching to a new CSS, a well-known ecommerce brand ran an A/B test to validate a minimum CPC saving of 12% within 3 months. To ensure maximum objectivity, the test was conducted across two markets (DE and ES), with two separate GMC accounts created (one for Google CSS and one for CSS FeedPrice). Custom labels were used to balance the offer between mobile and desktop across both CSS.
The test validated the solution, outperforming the brand’s initial target:
- +19% Turnover (ES, 1 month)
- -17% CPC (DE, 3 months)
- +20% Cost Savings (ES, 2 months)
OTHER TOOLS TO OPTIMIZE YOUR PERFORMANCE
STRATEGIC PRODUCT FEED MANAGEMENT
Analyze, enrich, and normalize catalog data across 50+ platforms with SmartFeeds.
OPTIMIZED BUDGET FOR BRAND SEARCH
Smart and automated budget allocation for Brand Search campaigns with SmartBrand