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Storeis

Storeis

SmartBrand: Avoid Traffic Cannibalization

SmartBrand is an AI-powered solution that optimizes your brand campaigns, reduces costs, and frees up budget for growth.

Traffic Cannibalization

Are you competing against yourself? Many brands waste budget by paying for clicks on branded keywords that they would have acquired organically anyway. This phenomenon, known as cannibalization, inflates customer acquisition costs (CAC) and reduces campaign efficiency. That’s where SmartBrand comes in.

cannibalized clicks
smart brand

Automatic and Intelligent Budget Optimization

SmartBrand works precisely and continuously to prevent cannibalization:

  • Analysis: constantly monitors the distribution of branded traffic between organic (SEO) and paid (SEA) sources
  • Monitoring: scans Google every 10 minutes to detect competitors bidding on your branded keywords
  • Action: when no competition is detected for a keyword (Lone Ranger), it pauses the bid or adjusts the CPC in real time to avoid wasting budget
  • Reaction: if a competitor appears, it automatically reactivates the bid to defend your position

Keep Competitors Under Control at All Times

SmartBrand doesn’t just optimize costs, it gives you complete visibility into competitor activity on your branded keywords. It tracks their presence, share of voice, average position, and even the ad copy they use, sending real-time alerts when new competitors appear.

smart brand features
91% Saved budget on Search Brand
Stable CTR & Revenue

Case study
Cutting Costs Without Losing Search Visibility

An international luxury brand in the watch and jewelry market aimed to optimize its Search campaign budget by reducing spend on branded keywords—without compromising visibility or performance.

SmartBrand was implemented in one of the brand’s key markets. In just two weeks of testing, the solution proved highly effective at dynamically modulating media pressure: -91% advertising spend on brand keywords.

Discover more about SmartBrand.

OTHER TOOLS TO OPTIMIZE YOUR PERFORMANCE

STRATEGIC PRODUCT FEED MANAGEMENT

Analyze, enrich, and normalize catalog data across 50+ platforms with SmartFeeds

DISCOVER SMARTFEEDS

CPC OPTIMIZATION

Reduce costs by up to 20% on Google Shopping with CSS FeedPrice

DISCOVER CSS FEEDPRICE

WANT TO KNOW MORE?

LET’S TALK!