Tips and best practice for ecommerce strategy

CONTENT STRATEGY

Broadcast Channels

How to leverage this channel to strengthen customer relationships

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10 best practice accessibilità ecommerce

UX OPTIMIZATION

10 best practice for an accessible ecommerce

Guidelines, regulations and opportunities

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DIGITAL STRATEGY

US Tariffs and the Impact on Made in Italy

Interviews to Digital Industry Professionals

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SEO

AI and Product Discovery

How AI is driving traffic to ecommerce

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UX OPTIMIZATION

Cart and Checkout on Shopify

10 Optimizations to Boost Conversions

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MARKETING & MEDIA

Fashion Show & Social Media

How to create an effective communication strategy online

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DIGITAL INTELLIGENCE

Bot Traffic: What it is and How to Manage it

How to maintain data reliability and make data-driven decision

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MARKETING & MEDIA

Google Merchant Center Next

The new features

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DIGITAL INTELLIGENCE

Attribution Problem in GA4

Impacts, Solutions and Future Strategies

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DIGITAL STRATEGY

Middle East: a growing opportunity for luxury brands

Some key facts about the industry

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UX OPTIMIZATION

Internal Search

How does internal search affect the purchasing process of an ecommerce?

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DIGITAL INTELLIGENCE

Google Consent Mode

What are the new features and why it is critical to adopt it now

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DIGITAL INTELLIGENCE

GA4: How to avoid the most common errors in data reading?

New features to leverage the value of data

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DIGITAL INTELLIGENCE

Server Side Tracking

How to act when the transactions on Analytics are very different from the numbers recorded on the CMS

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MARKETING & MEDIA

Supplemental Feed

How to improve product management in Performance Max campaigns

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UX OPTIMIZATION

Size Guide: Best practices to improve conversion rate and user experience

Best practices to maximize online sales and reduce returns

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DIGITAL INTELLIGENCE

When Offline meets Online: Insights & Data from the Milan Fashion Week

Data, Performance and Insights

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SEO

How does SEO work for headless ecommerce?

What does the adoption of headless ecommerce mean for SEO?

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DIGITAL INTELLIGENCE

Universal Analytics & iOS 15.5

Are we tracking traffic from the US correctly?

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CONTENT STRATEGY

Strategic Content Marketing

How to build a full funnel strategy by designing content that works

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DIGITAL STRATEGY

A paradigm shift: People-based Marketing

People-based marketing is a strategy suitable for bridging the limit of cookies and which guarantees advanced cross-channel brand exposure

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SEO

Salesforce Commerce Cloud: Sorting Rules & A/B Test

The order and arrangement of items within a product listing on a landing page is incredibly relevant for the conversion

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MARKETING & MEDIA

Feed Management & Feed Strategy: benefits for ecommerce

Why should you adopt a feed manager for your ecommerce? Centralized feed management has many different benefits!

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Salesforce Commerce Cloud (SFCC): Come ottimizzare la ricerca interna del sito

SEO

Salesforce Commerce Cloud: How to Optimize the Internal Site Search

Facilitating the internal site search is essential to streamline the purchasing process.

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Vuoi sapere come migliorare il tasso di conversione del checkout? In questa guida abbiamo raccolto alcune best practice fondamentali.

UX OPTIMIZATION

Checkout Form: how to optimize it and increase sales

How to improve the checkout conversion rate?

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Dati e tendenze su ecommerce e Black Friday in Italia.

DIGITAL INTELLIGENCE

Black Friday 2021: How did it go?

Find out which are the most interesting categories and the most visited ecommerce!

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digital-export_8_step_per_internalizzazione

UX OPTIMIZATION

8 steps for internationalization

Do you know the steps to improve the purchasing process and grow your ecommerce channel abroad?

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filtri ecommerce per il fashion | storeis

UX OPTIMIZATION

Fashion Ecommerce Filters: How to

Why are filters so important for fashion ecommerce?

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UX OPTIMIZATION

Checkout: UX Assessment

The purchasing process is one of the key aspects of an ecommerce

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SEO

How important is a store locator for a retailer?

A Store Locator is a key tool for online retail

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MARKETING & MEDIA

Sustainable Fashion Trends

How is the attention to sustainability growing in the fashion sector

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