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DIGITAL MARKETING
Google Merchant Center Next
The new features
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DIGITAL INTELLIGENCE
Attribution Problem in GA4
Impacts, Solutions and Future Strategies
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DIGITAL EXPORT
Middle East: a growing opportunity for luxury brands
Some key facts about the industry
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WEBSITE OPTIMIZATION
Internal Search
How does internal search affect the purchasing process of an ecommerce?
READ
DIGITAL INTELLIGENCE
Google Consent Mode
What are the new features and why it is critical to adopt it now
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DIGITAL INTELLIGENCE
GA4: How to avoid the most common errors in data reading?
New features to leverage the value of data
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ECOMMERCE TIPS
Server Side Tracking
How to act when the transactions on Analytics are very different from the numbers recorded on the CMS
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ECOMMERCE TIPS
Supplemental Feed
How to improve product management in Performance Max campaigns
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UX & CRO
Size Guide: Best practices to improve conversion rate and user experience
Best practices to maximize online sales and reduce returns
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DIGITAL INTELLIGENCE
When Offline meets Online: Insights & Data from the Milan Fashion Week
Data, Performance and Insights
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SEO
How does SEO work for headless ecommerce?
What does the adoption of headless ecommerce mean for SEO?
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DIGITAL INTELLIGENCE
Universal Analytics & iOS 15.5
Are we tracking traffic from the US correctly?
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COMMUNICATION
Strategic Content Marketing
How to build a full funnel strategy by designing content that works
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USER-BASED MARKETING
A paradigm shift: People-based Marketing
People-based marketing is a strategy suitable for bridging the limit of cookies and which guarantees advanced cross-channel brand exposure
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SEO
Salesforce Commerce Cloud: Sorting Rules & A/B Test
The order and arrangement of items within a product listing on a landing page is incredibly relevant for the conversion
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Consulting
Feed Management & Feed Strategy: benefits for ecommerce
Why should you adopt a feed manager for your ecommerce? Centralized feed management has many different benefits!
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SEO
Salesforce Commerce Cloud: How to Optimize the Internal Site Search
Facilitating the internal site search is essential to streamline the purchasing process.
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UX & CRO
Checkout Form: how to optimize it and increase sales
How to improve the checkout conversion rate?
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Consulting
Black Friday 2021: How did it go?
Find out which are the most interesting categories and the most visited ecommerce!
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DIGITAL EXPORT
8 steps for internationalization
Do you know the steps to improve the purchasing process and grow your ecommerce channel abroad?
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UX & CRO
Fashion Ecommerce Filters: How to
Why are filters so important for fashion ecommerce?
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UX & CRO
Checkout: UX Assessment
The purchasing process is one of the key aspects of an ecommerce
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SEO
How important is a store locator for a retailer?
A Store Locator is a key tool for online retail
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Consulting
Sustainable Fashion Trends
How is the attention to sustainability growing in the fashion sector
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INSIGHT REPORTS
Explore our strategic insights
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CASE STUDIES
Learn more about some of our best projects
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