The French and Spanish ecommerce websites presented difficulties in the launch phase, mainly linked to a theme of internationalization.
We had identified some priority areas for action:
These issues affected the user’s shopping experience both in the analysis and product selection, and in the final checkout phase.
Storeis is one of the 11 agencies in Italy part of the International Growth Program and has the opportunity to access a series of exclusive services:
For the Victoria’s Secret Beauty project we have specifically activated:
We worked together with Google’s support with the aim of finding tactical and immediate solutions to improve the shopping experience.
From the analysis conducted, some priority work areas emerged:
Thanks to the collaboration with Google, an internationalization support process was initiated which focused on optimizing the UX of the product pages and the check out phase.
After the closure of the first implementations, an improvement in the cart abandonment rate was immediately noticed in the check out phases in both sites examined.
The loss of users from the Cart Page to the Order review has significantly decreased: in fact, up to 26% of users in France and up to 66% on the Spanish site have been recovered.