In 2021 we partnered with Trilab to boost online marketing investments focusing on the newsletter channel, traditionally one of the most profitable sources of traffic and revenue for business.
The main goals of this project were:
To review the current content plan, customizing product suggestions and promotions based on personas instead of generalizing and therefore, working on a higher conversion rate.
We worked with Trilab to start a project stream oriented towards looking in detail at the purchasing habits of its client base, as a basis for developing more dedicated, effective contact activities.
The main steps in the project were:
4. Strategic analysis of content to improve the performance of emails linked to the subjects of product and promotions, based on the analysis of importance to the personas. Specifically:
6. Monitoring, control and adjustment based on weekly/monthly results. A monitoring system was activated, through the implementation of dedicated dashboards to optimize the implemented journeys
7. Integration between the email marketing and advertising channels. Thanks to CDP, we worked on integrating some specific journeys and the main channels of digital marketing (Google and Facebook, first and foremost)
The main results we have achieved are: