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cover hero nonsolosport case study storeis

Storeis

Supporting the development of the new ecommerce

NonSoloSport is a retailer specialized in clothing, footwear and accessories for sports and leisure. 

Founded in 1993, the year in which the first store opened in Padua, today NonSoloSport boasts 49 stores throughout Italy located in strategic locations for shopping: shopping centers, historical centers, pedestrian areas, tourist destinations, and high traffic areas. 

NonSoloSport had an online store since 2003, transformed into an ecommerce store in 2015.

  • Client
    Nonsolosport
  • Industry
    Sports, Retail, Fashion
  • Areas of Expertise
    Martech, Consulting

1. Project Goals

When NonSoloSport contacted us, it needed to perform an in-depth study to define a technology stack to support the transfer to Magento 2 of its new website www.nonsolosport.it.  

In particular, the project goals could be summarized as follows:

  • Icona-Ingranaggi

    Defining the technology stack for the go-live of the new ecommerce platform

  • Identifying technological solutions valid in the long-term and in line with the corporate business plan

  • Releasing an in-depth analysis including a Vendor Selection study

approccio nonsolosport case study storeis

2. Approach

Since May 2020 NonSoloSport has been relying on us for ecommerce consultancy digital marketing, SEO and digital analytics.  

Thanks to our extensive knowledge about the client and a highly integrated approach to business, we were able to support the Company in defining the technology stack necessary for the launch of the new ecommerce platform.   

In particular, through a detailed analysis of the different options available, we carried out an accurate and targeted Vendor Selection, based on the business requirements collected during the preliminary assessment stage. 

Specifically, vendor selection was carried out for each of the following areas:

  • Payment Systems Gateway (PSP)
  • Fraud Detection systems both integrated and non-integrated into the PSPs
  • Review Management systems 
  • Shipment Management systems 
  • Email Marketing/CDP systems including dynamic merchandising systems (search engine, product sorting, recommended products, …).

The specific phases applied to the Vendor Selection process, characteristics of our work method are listed below:

3. Key Wins

The vendor selection at the end of the process made it possible to:

  • Identify alternative solutions to the technology stack currently adopted, which are more performing compared to an equal or lower platform cost and better integrate with the ecommerce platform in use
  • Define the most suitable technology stack for the go-live, considering the system integrator and the company’s in-house resources
  • Identify the evolution of the technology stack to be put in use in 2 to 3 years, on the basis of the company’s business plan
  • Offer NonSoloSport a backup plan of alternative and ready-to-use solutions  
  • Gain a detailed output document with answers to more than 350 questions, number assessments, economics and shortlisting stages