Storeis
CONTENTS
RELEVANT CONTENT IS FUNDAMENTAL TO INSPIRE, ENGAGE AND CONVERT USERS INTO CUSTOMERS
Storeis
What can we do for you:
Addressing the right content to the right people at the right step of the user journey is key to success. That’s why we help you achieve a full synergy between brand communication activities, digital marketing and ecommerce by designing strategies based on content targeted to different personas throughout their customer journeys.
We support you with:
- Brand Personas Mapping
- Content Strategy for Online Advertising
- Ad Content Training
- Communications & Content Advisory
- Ad Content Production
- Social Media Strategy
- TikTok Strategy
- Editorial Content Strategy
- Content Strategy for Newsletters
Our main areas of expertise:
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Brand Personas MappingWe help you understand who your brand personas are to attract your target audiences at every stage of the funnel and keep them engaged after a purchase. We help you understand who your brand personas are to attract your target audiences at every stage of the funnel and keep them engaged after a purchase.
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Content Strategy for Online AdvertisingStarting from an assessment of a selection of existing creative contents for online advertising and a collection of best practices and industry-specific examples, we help you strategize your key messages and match them with campaign goals, supporting you with strategic insights, specifications and guidelines for your creative production briefing.
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Ad Content TrainingLearn how to create effective contents for online advertising and master guidelines and best practices for the production of your creative assets: from TikTok to Meta, from YouTube to Pinterest, you will explore how to make creativity spark in sync with advertising goals.
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Communications & Content AdvisoryBenefit from ongoing support from our Content team: monitor competitors’ creatives, get feedback on your creatives, be provided with asset counts and specifications for campaign flights, measure the performance of your creatives and learn what’s perform better for each campaign goal and target audience.
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Ad Content ProductionEnhance your existing contents and create specific creative assets designed to improve your online advertising campaigns. Through a co-design workshop and competitive analysis, we provide you and your creative agency with a long-lasting framework and a Master Plan for Ad Content Production.
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Social Media StrategyUnderstand the social media arena in which your brand competes to stand up from the noise of social media. Starting from a competitive analysis of the key messages, tone of voice, content focus and overall performances of your competition, we design your social media strategy by helping you catch missing opportunities and defining a reviewed roadmap based on your project goals.
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TikTok StrategyTikTok is a total different language with its codes and TOV. If your brand can’t speak it, you are losing an incredible communication opportunity. By reviewing the overall approach to the platform, and running an in-depth analysis of the trends and your assets (current or to be produced) and its messages, we can help you define the best strategy that will make your brand become relevant on TikTok.
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Editorial Content StrategyThrough meticulous research, we curate a tailored content plan that aligns with your brand's values and goals. In collaboration with the SEO’s team we identify the target audience's searches, to outline topics and channels, and create specific guidelines. Additionally, we deliver an editorial calendar that will help you elevate the brand’s online presence in sync with SEO & content marketing goals.
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Content Strategy For NewslettersLearn how to create effective contents for your newsletters based on the different stages of the user’s journey. Even if they are automated or editorial, we can revise your content by providing tips, best practices and industry-driven examples, focusing on copywriting and visuals.
