STOREIS PAPER
#Issue 8
STOREIS PAPER is our observatory on the most relevant projects across fashion, beauty, sport, and design: an in-depth analysis of strategic collaborations, viral drops, and crossovers between seemingly distant worlds.
The eighth edition explores the power of unexpected contrasts and pop culture: brands that break the rules of traditional aesthetics, tap into subculture nostalgia, and transform entertainment into cult products.
From Japanese manga to lifestyle football, from signature design to viral TV series, each project analyzed illustrates how to capture attention in an increasingly crowded and cross-sector market.
In this issue you will find:
- High fashion meeting “ugly-chic” aesthetics with Jean Paul Gaultier x Crocs, and the return of punk-manga imagery with Vivienne Westwood x Nana
- The unexpected sensory marketing of Rare Beauty x Tajìn, and the link between makeup and cinema with R.E.M. Beauty x Wicked
- Sport becoming pure global streetwear with Venezia FC x Nocta, and the fusion of performance and shapewear in Nike x SKIMS
- The crossover between design and TV series with Artemide x Squid Game
…and much more!