STOREIS PAPER
#Issue 7
STOREIS PAPER is our observatory on the most relevant projects across fashion luxury, beauty, and sport—featuring strategic collaborations, impactful campaigns, and the fusion of cultures and creative languages.
The seventh edition explores how brands are evolving their narratives through iconic partnerships and initiatives that blend aesthetics, purpose, and innovation.
From runways to Formula 1, from limited editions to experiential pop-ups, each project we’ve analyzed reflects a new way to build value, reputation, and community.
In this issue, you’ll find:
- The meeting point between sportswear and high fashion with Balenciaga x Puma and MiuMiu x New Balance
- New beauty frontiers with Jacquemus x L’Oréal and the brand’s debut in the beauty world
- Social activism through YSL Beauty’s “Don’t Call It Love” campaign
- Sport-luxury activations like Louis Vuitton x Formula 1 and Ferrari x Charles Leclerc
…and much more!