STOREIS PAPER is our dedicated observatory tracking the trends, collaborations and special projects shaping the future of branding and redefining contemporary imagery.

It offers an exploration of capsule collections, campaigns and product launches that break down traditional industry boundaries, turning products into cultural manifestos.

This tenth edition spans Fashion, Beauty, Sport and Design to highlight a market where barriers no longer exist. These are not simple commercial partnerships, but unexpected brand collisions: fine watchmaking celebrating professional cycling, the beverage industry dictating makeup trends, and airline merchandise morphing into a capsule streetwear collection.

In this latest issue, we investigate how brands build hybrid identities to engage increasingly fluid communities, turning products into narrative and relational assets.

inside this issue you will find (among others):

• FASHION | The ready-to-wear intimacy of Diesel x Tinder and flight etiquette transformed into streetwear by Lufthansa.
• SPORT | The textile engineering of ASICS x C.P. Company and high-end racing watchmaking from Colnago x Richard Mille & Tadej Pogačar.
• BEAUTY | The synergy between beverage and body care by 818 Tequila x Salt & Stone alongside the irreverent makeup of e.l.f. x Liquid Death.
• DESIGN | The illuminated leather sculptures of Bottega Veneta x Kwangho Lee and the macabre provocation of Liquid Death x Spotify.

Fill out the form to access STOREIS PAPER #10.