Design Forward: Redefining the Design Experience in the Era of AI Disruption

The global furniture market is undergoing a period of profound transformation, driven by the impact of AI and the rising demand for high-quality digital experiences. In a context of moderate growth, with a projected CAGR of +5.2% by 2034 and an estimated market value of $1.09 trillion, only brands capable of elevating their strategies in Experience, Storytelling, and Community will be able to fully capitalize on emerging opportunities.

This report, based on proprietary research conducted by Storeis on some of the leading brands in the furniture industry, provides a concrete, data-driven view of current market realities.

Key findings from the report include:

• Global furniture market growth remains slow, but certain segments — such as Luxury Furniture — are expanding rapidly, with a projected CAGR of +4.6% (from $24.9 billion in 2024 to $38.9 billion in 2034).
• AI is rewriting the rules of the user journey: there has been a +721% increase in e-commerce sessions coming from AI-driven engines in Q1 2025. Brands must now focus on AI Tools as a primary environment for user experience and product discovery.
• Experience and Storytelling are key differentiators: 73% of consumers say that experience is a critical factor in purchase decisions, while strong storytelling is essential for premium positioning — potentially increasing perceived product value by up to 2,706%.
• Companies that excel in Customer Experience (CX) report up to 5x higher ROI than their competitors.

What you’ll find in the report?

• Market Context and Trend Analysis: A clear overview of the global furniture landscape, highlighting new growth opportunities (such as luxury and outdoor) alongside major economic and geopolitical challenges.
• The Disruptive Impact of AI on the Design Journey: Insights into how Artificial Intelligence is creating new touchpoints, transforming AI tools into a critical e-commerce channel, and redefining how consumers search and shop.
• Strategic Guidelines to Compete: A detailed benchmark of the sector’s digital maturity, identification of performance gaps, and a concrete roadmap of recommendations to help your brand evolve through Experience, Storytelling, and Community — all backed by real and comparative data collected by Storeis.