Decoding the Beauty Industry Today: Trends & Insights Unpacked

The beauty market is experiencing a phase of growth, primarily driven by regions such as Asia, the United States, and Europe. However, new markets promise great opportunities for brands that truly understand their consumers and are able to anticipate industry trends.

In our new Insight Report, “Decoding the Beauty Industry Today”, we explore key trends and insights from the beauty sector, with a focus on the skincare industry and high-potential audiences.

Some key findings from the report: 

• Beauty spending is non-negotiable: consumers are willing to cut back in nearly every sector—except beauty and personal care. This confirms the enduring value they place on beauty
• Young generations are fueling the growth: Gen Z and Millennials are driving the market expansion, with Gen Z showing the highest growth rate (8.5% CAGR)
• Information is the new “beauty secret”: consumers are seeking scientific credibility and want to understand the mechanisms behind product benefits. Brands that can provide this knowledge through strategic channels will gain a competitive edge.

What will you find in the report?

• An analysis of global beauty market growth, with a spotlight on expanding segments such as skincare and premium products
• Insights into beauty consumers, including demographics, purchasing preferences, and spending dynamics
• Strategic guidelines for beauty brands to understand and engage new consumers—speaking their language, leveraging strategic channels like TikTok, and tapping into emerging trends.