AI Evolution in the Beauty Industry: Is your brand ready?

The beauty market is stabilizing along a more predictable trajectory, but the real shift is not about overall volume, it concerns how consumers discover products. Traditional search is declining in favor of AI-driven search: 68% of Google queries now end without a single click. Today, securing a presence within AI-generated responses has become a top strategic priority.

Key insights from the report:

• Beauty consumers demand real results. 74% of frequent skincare users require proven efficacy. To find these guarantees, they rely on AI as a personal consultant, demonstrating significantly lower resistance to using AI compared to the average internet user.
• Users no longer query generic keywords; instead, they detail their specific needs, routines and skin types to AI engines to receive tailored product selections.
• 32% of ecommerce traffic arrives directly on PDPs. However, one in two users abandons navigation right at this stage, resulting in a 51% Bounce Rate. Even if AI recommends your brand, a subpar UX will cause the opportunity to slip away.

What you will find inside the report:

• Strategic GEO framework: a comprehensive guide to mapping audience search queries, structuring content to effectively “train” LLMs and measuring real business impact using dedicated metrics.
• Conversational advertising and CRO: early performance data on OpenAI ad campaigns alongside core User Experience principles to turn every landing page visit into a high value journey.

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