Storeis
From Upper Funnel Campaign management to a Global Strategic Omnichannel approach
Santoni is a luxury footwear brand renowned for its exquisite Italian craftsmanship and sophisticated designs. Committed to digital evolution, Santoni sought to elevate its online presence and drive omnichannel ecommerce sales.
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ClientSantoni
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SectorLuxury Fashion
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Areas of ExpertiseContent Strategy, Marketing & Media, Digital Strategy
1. Goals
Through an incremental approach, since 2021 Santoni has started working with Stories with the aim at achieving the following key objectives:
- Significant growth in brand visibility: Increase Santoni’s presence and recognition within the luxury footwear and accessories market.
- Drive online revenue: Generate a substantial increase in sales through their ecommerce platform.
- New customer acquisition: Attract and convert a new audience of luxury consumers to the Santoni brand.
2. Our Approach
Santoni and Storeis embarked on a collaborative partnership in 2021, initially focusing on Upper-Funnel Marketing and Media consulting. This collaboration has since evolved into a comprehensive digital marketing strategy, a multi-faceted approach encompassing a wide range of services:
- Digital Strategy & Ecommerce Sales Forecasting: Developing a roadmap for online growth and predicting future sales trends.
- Full Funnel Advertising: Implementing targeted advertising campaigns across various channels to reach potential customers at every stage of the buyer’s journey, enhanced by not only strategic planning but also advanced technical tools (such as ad customizers and advanced scripts).
- New Market Discovery: Expanding the brand’s reach into new markets like Turkey, and the UAE.
- AI-powered Content Intelligence: Leveraging cutting-edge technology to create and deliver more impactful content.
- Digital Analytics: Analyzing data to track performance, identify opportunities, and inform strategic decision-making.
- Search Engine Optimization (SEO): Improving organic search visibility to attract more qualified traffic to the website.
- User Experience (UX) Optimization: Enhancing the user experience on the website to improve customer engagement and drive conversions.
3. Key Wins
The collaboration between Santoni and Storeis yielded impressive results and demonstrated the effectiveness of a holistic digital strategy in driving significant growth over the period 2021-2024:
- +85% Digital Business Revenue growth over four years
- +83%average monthly Branded Searches in the primary US market
- 3.6x increase in website sessions in the US while maintaining a conversion rate above industry benchmarks.
