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Storeis

Accelerating digital evolution

Rossignol is a major international brand in the winter sports equipment sector, specializing in the manufacturing of hard goods for winter sports. More recently, it entered the skiwear and lifestyle segment. The ecommerce is active in the main international countries, in particular Europe and North America, and is focused on the sale of the Apparel collection.

The French group’s sales are mainly generated by the wholesale channel, with the support of over 30 direct stores and a presence on the main marketplaces, including Farfetch, Zalando, and Tmall.

  • Client
    Rossignol
  • Sector
    Sport
  • Areas of Expertise
    Digital Marketing, SEO, Consulting, Digital Analytics

1. Goals

By establishing challenging goals we have helped the Brand achieve a full digital transformation; here are some of the key pillars of our collaboration: 

  • Support the Rossignol brand in the digital world through both strategic and operational support
  • Assist Rossignol in the evolution of ecommerce, adopting new channels and digital tools to improve both loyalty and the acquisition of new customers
  • Assist the brand in the most crucial phases of growth with a 360 ° approach to digital marketing

2. Our Approach

The collaboration between Rossignol and Storeis was born in 2019 with support related to the SEO Tech, Digital Analytics, and Performance Marketing areas.

During the first year, we supported the brand in drafting Forecast Ecommerce & Full Funnel, aiming to design a shared medium-term plan to approach marketing and business support activities.

In the following years, several layers and projects were added to the collaboration, both on the Advanced Tracking, Reporting & UAT Tests, and related to Content Strategy and Heuristic Analysis.

The Performance Marketing project in 2020 was expanded with a Drive-to-Store stream to support the brand’s physical stores worldwide.

 

During the winter season, other campaigns with an Awareness goal were added to expand the project to a Full Funnel perspective.

In 2021, User Testing sessions were introduced, aimed at identifying barriers and improvement points on the UX side to optimize the user experience on the site.

In 2022, the use of the Google Marketing Platform was introduced to maximize digital marketing investments with the most advanced technologies available in the Google ecosystem.

Over the years we have supported the brand in its digital growth thanks to a strong synergy between company and agency with a view to partnership and integration of the work teams.

3. Key Wins

We obtained many objectives, in particular we obtained:

  • Significant growth in ecommerce:
    +196% revenue from FY 2019 to FY 2021
    +197% transactions from FY 2019 to FY 2021
  • Strong focus on Performance, through an increasingly evolved approach. Some examples:
    – Dashboards to monitor the results of ecommerce and related activities (eg. Sales Management)
    – Advanced CRM reporting (via Salesforce Marketing Cloud)
    – Google Marketing Platform and adoption of a Full Funnel Marketing approach.
+196% revenue from FY 2019 to FY 2021
+197% transactions from FY 2019 to FY 2021