Storeis
How to improve organic visibility for the hotels of a hotel Group
HNH Hospitality is one of the leading independent Italian hotel operators in the segment of 4 and 5-star hotel and resort management and extended stay. The Group manages several prestigious properties, successfully blending services and hospitality with a solid managerial approach. To support this growth, the Group has for several years been consolidating its online presence by continuously optimizing and updating the websites of the hotels under its management.
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ClientHNH Hospitality
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IndustryHospitality
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Area of ExpertiseSEO
1. Goals
The online presence of some of the properties managed by the HNH Hospitality Group required a technological and strategic evolution to reflect the brand’s excellence, overcoming the design and performance limitations of the websites in order to transform them into business accelerators.
To guide this digital shift, over more than 5 years of partnership we have placed data and search engine positioning at the center of business decisions. Throughout the collaboration we have supported the Group through various activities: from Digital Analytics to UX optimization, through to ADV campaign management. Within this strategy, SEO has represented the main pillar, proving to be the fundamental tool for ensuring solid and sustainable long-term organic growth for the brands.
Main objectives:
- Optimize the websites: redesign the design and technical infrastructure of the platforms to ensure a smooth user experience, increase conversions, and guarantee effective search engine optimization.
- Strengthen the group’s visibility: develop a continuous SEO strategy to increase qualified organic traffic and reinforce the visibility of individual brands on search engines.
- Enrich the editorial strategy: intercept localized informational searches, optimizing the blog and editorial content to respond to users’ specific interests across different destinations.
2. Approach
The approach adopted was based on a review of the information architecture of HNH’s websites, combined with the implementation of SEO strategies aimed at effectively intercepting user searches and establishing presence in new areas of visibility, with a focus on international markets.
Throughout this process, we actively supported the optimization of the redesign and replatforming of several hotel websites managed by the Group, ensuring that the technological evolution was always built on solid SEO foundations, so as to preserve and increase the visibility already acquired.
In parallel, work was carried out to identify the most relevant editorial topics to optimize and enrich the blogs of the Group’s websites, intercepting new search trends and offering added value to users through quality content.
3. Results
The continuous SEO optimizations have strengthened the ability of the Group’s websites to effectively intercept users’ search intent, improving the quality of organic ranking and overall performance.
- 20+ go-lives and replatforming projects successfully managed
- Average ranking: +27% overall improvement (Q1 2026 vs Q1 2025)
- Impressions from brand queries: +10% overall growth (Q1 2026 vs Q1 2025)
Among the projects in which the optimizations carried out led to improved performance, we highlight the example of two specific properties.
Almar Giardino di Costanza Mazara del Vallo
The optimization of content in relation to users’ search intent allowed the website to climb Google’s results, consolidating a competitive advantage in the SERP.
- Average ranking improvement: +45% (Q1 2026 vs 2025)
- Increase in organic traffic from non-brand searches: +6% (Q1 2026 vs 2025)
Almar Timi Ama Villasimius
Targeted technical interventions aimed at the correct indexing of content expanded the market share held by the property, increasing the website’s visibility.
- Average ranking improvement: +8% (Q1 2026 vs 2025)
- Organic visibility improvement: +19% (Q1 2026 vs 2025)
