Establishing Filorga’s anti-aging authority across AI answers

Filorga is a leading skincare brand in Italy, renowned for bridging aesthetic medicine expertise with daily cosmetic application in anti-aging treatments.

Client

Filorga
Sector

Beauty
Area of Expertise

SEO

1. Goals

The main objective of the project was to define and implement an integrated SEO & GEO (Generative Engine Optimization) strategy to solidify the brand’s competitive edge across major LLMs. The primary need was to map the competitive landscape and optimize Filorga’s positioning on core topics.
Key operational objectives included:

Improve AI Visibility: increase brand mention frequency across AI-generated answers.
Expand Share of Voice: maximize Filorga’s presence relative to direct competitors within the emerging conversational search ecosystem.
Increase citations: build official domain authority to ensure the brand’s website is consistently selected as a primary source by AI models.

The overarching challenge was to establish maximum brand relevance across key business topics, engaging users along the evolving AI search funnel.

2. Approach

Following an initial assessment, we developed a dynamic prompt library built around three strategic pillars: brand personas, product taxonomy, and search intent. By defining 10 target user profiles aligned with the brand’s positioning, we simulated complex, real-world search journeys to evaluate current brand coverage and identify competitive GEO gaps.

Next, we executed a two-pronged SEO & GEO strategy operating on dual tracks:

On-site
We established a content strategy focused on the brand’s core identity pillars (Anti-Aging, Wrinkles, Skin Quality). Utilizing a query fan-out methodology, we optimized and enriched content across various page templates (PDPs, PLPs, Blog articles) to maximize semantic relevance.

Off-site
We mapped the broader digital ecosystem and activated targeted partnerships with relevant Beauty digital magazines and social profiles to strengthen external authority signals and off-site mentions parsed by LLMs.

This combined approach enabled rigorous measurement of campaign efficacy, establishing a scalable foundation for future expansion.

3. Results

The integrated SEO & GEO approach successfully optimized Filorga’s relevance across leading LLMs, strengthening brand presence at key consumer decision-making moments.

Over the 5 months following implementation (March – July 2026), performance data demonstrated strong, incremental growth across both primary AI engines, ChatGPT and Gemini, turning shifting search paradigms into a measurable competitive business advantage.

“When we started working with Storeis on GEO in mid 2025, we immediately recognized the potential of AI for our business. From day one, we worked in close synergy to identify opportunities and translate them into concrete actions to capture visibility across LLMs, driving rapid growth and building an integrated On-Site and Off-Site approach for the Italian market.”
Alessia D’Alonzo, Senior Media & Direct Commerce Manager – Filorga Italia