Orchestrate digital channels to support a new store opening
Brand operating in the Automotive Accessory industry, born from a small business 60 years ago, today it is an established Italian firm with a catalog of more than 100,000 items on its ecommerce website. Over the years, this brand has built a network of over 28 physical stores in Italy.
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SECTORAutomotive
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AREA OF EXPERTISEMarketing & Media, Digital Strategy
1. Goals
Digital and traditional ecosystems are often seen by retailers as two separate channels. Nevertheless, now more than ever, it becomes essential to integrate these two universes in a synergic way with common business objectives, since the distinction between them is blurring.
The brand has expanded rapidly in Italy, opening a growing number of physical stores, including a new flagship store in Lombardy.
The main project goal was to support the store opening with the realization of an effective drive-to-store omnichannel strategy, based on the orchestration of digital channels.
