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Storeis

Internationalization

In an increasingly globalized world, the growth of brands is now closely linked to expanding their business beyond national borders

In an increasingly globalized world, the growth of brands is now closely linked to expanding their business beyond national borders.

Thanks to our global strategic approach, we can support you in digital internationalization, especially through strategic partnerships and collaborations that we have established over the years.

How can we help you grow internationally?

Do you want to expand your digital business?

Here are some questions that can help you understand whether we are the right partner for your cross-border development:

  • Is your customer experience localized according to the cultural diversity of each country?
  • Is your media plan based on a different country’s merchandising strategy?
  • Do you have a digital business development plan & roadmap for your international expansion?
  • Are you considering expanding your digital business in new markets (i.e. Japan, Korea, Arabia)?

Do you have a global network?

  • Is your operational readiness good in your main countries?
  • Do you have a network of global partners to growth your business?
  • Some examples:
    • International Expert
    • Local Agencies
    • FarEast Digital Partner
    • Localization Agency by country
    • Payment consultants

Are you able to implement the operations?

  • Are you monitoring your competition scenario in the different countries?
  • Are marketing campaigns localized & implemented correctly?
  • Is your SEO strategy based on the different searches for each country (e.g. Japan)?
  • Are you measuring the effect of your international expansion with dedicated reports or business intelligence tools? Also by highlighting the differences between one country and another?

HOW YOU CAN HELP YOU TO GROW INTERNATIONALLY?

Expansion & Exploring

Finding opportunities through analysis & strategy planning

To help you internationalize your business, the first step is to help you identify growth areas and map out a roadmap together. How can we do this?

  • Deep dive analysis on different areas (operation, experience, scenario, ect) to implement a development road to expand or explore your digital business
  • Discovering new digital local partners in foreign countries (also in JP, KR o Arabic)
  • User test in different countries to discover the main differences

A Global Network

By accessing an international network of partners

The second step, which consists of an international growth plan, is generally the consolidation or search for reliable partners who share the brand values. We have built a global network over the years that can help you accelerate this step:

  • Google international Program (All agencies in Italy are in this program)
  • ContentSquare, Global-e
  • Local Experts on different vertical field (Payments, Operation, Merchandising, UX)
  • Local Translation agencies
  • Local Digital Partners

Operations & Actions

Working on different levels of service and country

The third and final phase is the planning and grounding of operational activities, and is generally done with comprehensive support in these areas:

  • International Media Planning, based on merchandising, scenario, competitiveness
  • Global SEO Strategy & Operations
  • Global Marketing Strategy & Operations
  • Tracking, Reporting & Analysis
  • User Experience Test & Analysis

WHICH AREAS CAN WE HELP YOU EXPAND GLOBALLY ?

We collaborate with global partners across various fields. Beyond our core expertise (Website Optimization, Paid Media, Content Intelligence, Digital Analytics, and Marketing Technology, along with localization partners and market experts), we can support you through access to a network of global partners in other areas such as localization, technology, local agencies, and various digital partnerships.

We directly manage operations in the American and European markets, and we also operate in countries like Australia and the Middle East.

In Asia, we have strong partnerships with local agencies due to the unique characteristics of these markets.

SOME ACTIVITIES WE CAN SUPPORT GLOBALLY:

  • International Media Planning and Localized Marketing Campaigns
    To make a real impact in foreign markets, understanding cultural specifics and local dynamics is essential. We support you in strategic media planning and the creation of localized marketing campaigns aimed at reaching your audience with effective and relevant messaging.
  • International SEO Strategy and Operations
    Search engine visibility is crucial for any business looking to expand globally. We develop tailored SEO strategies for each country, optimizing your website for local search engines and ensuring your brand’s visibility remains consistently high.
  • Tracking, Reporting, and Analytics
    Monitoring and analyzing data is vital to understanding the effectiveness of your marketing strategies. We offer tracking services, in-depth reporting, and analysis to help you make data-driven decisions and continually optimize your international operations.
  • International UX Testing and Analysis
    Customer experience can vary significantly from country to country. We conduct detailed tests and user experience analyses across different markets to identify areas for improvement and ensure your international audience receives excellent and consistent service.
  • Custom Reports and Country-Specific Analysis
    We provide tailored analyses for each country under consideration, revealing market dynamics and consumer preferences that are crucial for your business expansion and identifying new digital opportunities. We support you in strategic and operational decision-making.
  • Developing Digital Partnerships in Different Countries
    Local partnerships are essential for effective market penetration. We help you develop digital collaborations in the various countries where you operate, amplifying your presence and influence globally. We have active partnerships in Europe and the United States, as well as in major Asian countries like Japan and South Korea.

EXCLUSIVE ACCESS TO BENCHMARK AND INDUSTRY DATA THANKS TO OUR PARTNERSHIP WITHGOOGLE, OUR EXPERTISE AND OUR NETWORK

We are one of the few Italian agencies included in Google’s prestigious International Growth Program. This partnership, established in 2021 at the program’s inception, is now well established.

This collaboration grants us access to exclusive tools, resources, and data typically available only to Google’s internal teams. Through this partnership, we can help you:

  • Identify new promising markets for your business, through customized analyses to pinpoint the most promising international markets or already established markets where you can expand your presence.
  • Receive localized support: We receive localized support to manage international logistics and payment systems, ensuring smooth entry into new markets.
  • Work alongside expert consultants: We have access to Google’s Global Expansion Team, which provides ongoing support for optimizing and scaling your international campaigns.

In addition to the partnership with Google, we also collaborate with leading industry media providers (e.g. TikTok, Pinterest, Meta, ect) and several external databases, as well as creating internal databases based on Storeis’ expertise.

Some examples of analysis we can produce, thanks to this data:

  • Data and trends within the different digital platforms
  • Benchmarking of online competitors
  • Benchmark industry trends in specific countries

WANT TO LEARN MORE?

LET’S TALK!