STOREIS PAPER
#Issue 4
STOREIS PAPER serves as our trend observatory, spotlighting collaborations, special initiatives, and creative campaigns across the fashion, luxury, beauty, sports, and consumer electronics sectors. It’s designed to forecast trends and explore the best communication initiatives of the moment.
In this first 2024 issue, we explored how celebrities are increasingly playing a leading role in creating unique connections and collaborations between brands, bringing innovation and inspiration to audiences. Also featured is an in-depth exploration of the challenges surrounding returns and the promotion of more conscious consumption. Through innovative and sustainable strategies, we’ve uncovered how brands are mitigating environmental impact and fostering responsible consumer behaviors.
Lastly, we’ve explored the growing intersections between sports and fashion during this intense period of winter sports events, sparking an engaging dialogue between performance and style.
Within the fourth edition of STOREIS PAPER, you’ll discover:
- The latest collaborations from Skims, from men’s underwear to the Ultimate Nipple Bra
- Audemars Piguet x Travis Scott partnership
- Sustainability initiatives from Zara and MiuMiu
- The “Winter Sports Mania” showcased by Balenciaga, Dolce & Gabbana, and Emporio Armani
…and much more!