Iscriviti alla newsletter

Storeis

Q1 2022: What is happening to ecommerce performance between the geopolitical and post-pandemic crisis?

We have carried out a comparative analysis of the performance of fashion ecommerce projects to understand what is happening in this historical moment characterized by market instability and conditions of ‘non-normality’.

In particular, we focused on the first 4 weeks of the Russian-Ukrainian conflict, compared with the previous period and with the same period of 2021.
23 fashion brands operating mainly in Europe were interviewed and compared to:

  • Analyze the current situation
  • Have an in-depth understanding of the historical moment we are experiencing
  • Give some practical suggestions and digital best practices to face this period in a structured and effective way

In this report you will find:

  • Some insights into the trend of consumption in this particular historical moment between the geopolitical crisis and the post-pandemic
  • An overview of ecommerce performance and the drop in consumption in the fashion market based on the analysis of a group of brands operating mainly in the European market
  • Tips and digital best practices to face this delicate moment in a structured and effective way
WANT TO LEARN MORE?

READ THE FULL REPORT

Fill out the form and click on Confirm to download the entire report. Don’t forget to subscribe to our newsletter not to miss:
  • Researches, strategic reports and white papers
  • Case Studies
  • Invitations to workshops, training events and webinars
  • Job alerts and job opportunity notifications