For brands selling their goods online, Google’s Search Engine Results Page (SERP) can be seen as a shop window: the space where products are shown to users who expressed interest in those products or the brand itself.
It is essential for fashion brands in particular to give a great importance to this area, as they are not the only ones aiming to show their products to users: retailers and other players usually compete for the same space.
This study aims to investigate the SERP issue and to offer suggestions to fashion brands about the best ways to take care of the search engine results page.
In this report you will find:
Here is a preview of some data from the report: