Digital Export Pills: Focus on the Fashion Industry

Thanks to our partnership with the Google International Growth Program, we have been launching a new format of digital export pills to give a snapshot of the latest trends and opportunities in international markets.
In particular, the focus of this first report is on the high-end fashion industry, the so-called Fashion Designer Brand segment, and includes a comparative analysis between the countries deemed most relevant for the market of reference with the aim of:

• Providing an analysis on the consumer interest for the sector at international level
• Identifying the most relevant markets to approach for global expansion
• Outlining the best practices to follow to enter effectively the Japanese market: payment methods, customer care, checkout and logistics

In this report you will find:

• An overview of the interest in fashion in international markets
• An analysis of the search volumes of the queries in the sector of reference
• A focus on the Japanese market, the most promising country in terms of growth