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Content Marketing Trends: the latest visual content trends for online advertising

We’ve just released our latest guide on how new visual trends affect advertising content and we discovered some interesting insights:

  • The relevance of video to all other types of content: Cisco estimates that by the end of 2022, online video will account for more than 82% of all Internet traffic, 15X more than in 2017
  • Ads that use motion and animations perform better: in terms of recall, it is estimated that users remember up to 95% of a message when they watch it in a video, compared to 10% when they read it in the text (Insivia)

This year’s visual trends were mainly influenced by the psychological effects of the post-pandemic:

  • The desire for vitality, light-heartedness, and enthusiasm is strongly perceived thanks to the use of imagery with strong and lively colors, icons, and animated stickers, scenes of groups of happy people with particular attention to human contact 
  • Compared to the past, more empathy is needed to break the invisible wall between user and device

In the guide you will find:

  • An overview of emerging visual trends for video and image ad contents, and a particular focus on new trends to monitor, such as live streaming, BeReal, Augmented Reality, In-Game Advertising, and NFT
  • Tips and examples of trending visual content
  • Best practices for designing ads and messages that take into account the latest trends in visual communication and capture the attention of the various target audiences


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