The project was carried out for a major online fashion retailer with a catalog of collections of international brands at discounted prices.
Spread across more than 100 countries, the retailer offers over 20,000 products and more than 250 brands.
We worked with the brand to carry out a marketing performance audit.
The project goals can be summarized as follows:
Starting from the need to identify ideas for improvement and missed opportunities, we have structured the audit activity into the following main phases:
1. Discovery interview: in the project start-up phase, we organized several Q&A sessions between Storeis and the Brand for the collection of information useful for structuring the audit.
2. High Level audit: secondly, an analysis of the main ecommerce KPIs was carried out, verifying the distribution of investments and results broken down by country, channel, and product category and comparing the as-is strategy with the project objectives, in addition to reviewing the management processes.
3. In-depth tech audit: the technical setups of the accounts and campaigns were verified and analyzed and an assessment was made on the status of each project area, identifying the level of intervention priority.
Following this path, the assessment of missed opportunities status, potential optimizations, and ideas for improvement were summarized in a Priority Plan.
In addition to the definition of the areas of intervention and the actions to be taken to optimize the results, an economic estimate was made of the potential uplift that could be achieved if all the actions included in the Priority Plan were carried out.
Thanks to the completion of the Performance Marketing Audit, we were able to: