Subscribe To our newsletter


Optimize Digital Activities through Performance Marketing Audit

The project was carried out for a major online fashion retailer with a catalog of collections of international brands at discounted prices.

Spread across more than 100 countries, the retailer offers over 20,000 products and more than 250 brands.

  • Sector
  • Areas of Expertise
    Consulting, Digital Marketing, Online Advertising

1. Goals

We worked with the brand to carry out a marketing performance audit.

The project goals can be summarized as follows:

  • Identify missed opportunities and ideas for improvement related to digital marketing activities currently in place, through:
    Implementation of a digital marketing strategy for the strategic management of online investments
    Technical analysis of campaigns and paid advertising account structure
    Review of project management processes
  • Identify possible improvements in internal management processes and with current suppliers
  • Increase the annual uplift potential thanks to the optimizations identified

3. Key Wins

Thanks to the completion of the Performance Marketing Audit, we were able to:

  • A clear definition of intervention priorities thanks to the drafting of a structured priority plan for:
    scope of work
    – level of business relevance
    – assessment of the current status
    key opportunities
  • A good identification of project governance: the assignment of responsibility and ownership of the various stakeholders involved in the project has helped to improve internal management processes and those with external suppliers, establishing new project routines and control tools
  • Increase awareness of the impacts achievable if the Priority Plan were applied; the uplift potential, estimated on the basis of the optimizations identified, is equal to € 800k – 1 million in revenue for 2023
+800k / 1MLN € Potential annual Uplift Revenue