Storeis
SEO Tech & Replatforming
Do you need to refine your current website’s performance, or are you preparing for a major change? In either case, our goal is to turn technical challenges into growth opportunities
Do you need to refine your current website’s performance, or are you preparing for a major change? In either case, our goal is to turn technical challenges into growth opportunities.
Technical SEO: a continuous approach
Our expertise in techniTcal SEO drives us to provide continuous and customized support for each project, aimed at solving crawling and indexing issues and improving content accessibility for search engines, regardless of the CMS.
Here are some of the activities we routinely manage:
- Enhancing URL architecture
- Optimizing interlinking structure
- Maintaining robots.txt files and XML sitemaps
- Managing redirects based on your industry’s lifecycle
- Implementing structured data
Our technical SEO consultants work closely with your development team, providing clear guidelines and hands-on support to implement SEO best practices, testing every change made to identify and resolve potential issues before they impact your rankings.
Replatforming: SEO support to preserve your site’s visibility
If you’re about to undergo a replatforming or a redesign of your website, we can support you with a range of activities aimed at safeguarding SEO and preventing significant traffic and revenue loss.
These types of changes represent a crucial moment for your online presence and are particularly delicate from an SEO perspective: it is essential to minimize the inevitable traffic drop. For this reason, dedicated support is crucial to ensure that the transition to the new platform preserves your acquired SEO value and lays the foundation for future optimizations.
The activities we usually coordinate in replatforming projects include:
- Pre-migration analysis: We evaluate your current site to identify SEO elements to preserve and areas for improvement.
- URL structure planning: We consider the composition of the new site’s URLs and rationalize domains with a focus on optimizing the crawl budget.
- Redirect strategy: We create a detailed redirect plan to ensure that the SEO value of high-traffic pages is not lost during the migration.
- New platform optimization: We collaborate with the development team to immediately implement SEO best practices on the new platform.
- Content migration: We ensure that all valuable content is properly transferred and optimized during the replatforming process.
- Pre-go live testing: We conduct thorough tests to identify and resolve any issues before going live.
- Post-go live monitoring: We closely monitor the new site’s performance in the weeks following the launch, quickly addressing any problems that may arise.
Our experience in technical SEO and SEO-led replatforming offers a crucial competitive advantage for your ecommerce business. By choosing this service, you not only optimize your site’s technical performance but also protect and enhance your visibility in search engines during the critical stages of your ecommerce evolution. Our tailored approach, combined with deep technical knowledge and close collaboration with your team, ensures a smooth transition and continuous improvement of SEO performance.