Storeis
SEO Local & Retail optimization
It is critical to create a seamless experience between online and offline that attracts and guides customers through every touch point – from the search result to the threshold of your physical store
In the omnichannel landscape, your local digital presence is an essential extension of your physical space. For this reason, it’s crucial to create a seamless experience between online and offline, attracting and guiding customers through every touchpoint – from search results to your physical store’s doorstep. This integrated strategy aims to maximize conversion opportunities at every stage of the customer journey, especially when there are multiple store locations.
Store Locator Optimization: How to
When potential customers search for your physical stores, products, or services nearby, it’s important to meet their search intent with your own results. Local SEO Optimization is essential for any business with a physical presence.
In this context, the store locator becomes a key tool, allowing customers to easily find the nearest store, and thus playing a crucial role in local SEO strategy and the omnichannel experience.
Our approach to store locator optimization includes:
- Structuring support for a multi-level dedicated area (continent, country, city, individual store)
- SEO-friendly optimization of geographic area pages and individual store pages
- Inclusion of detailed information and directions, with a focus on microcopy
- Implementation of schema markup to enhance visibility in local SERPs
- Integration with Google Business Profile for consistent and up-to-date information management
Google Business Profile Optimization
Google Business Profile, formerly known as Google My Business, is a key tool for your local visibility. Our expertise in optimizing Google Business Profile ensures:
- Complete, engaging, and SEO-oriented GBP listings
- Guidelines for effective review management
- Local keyword research and identification of the most searched stores
- A dashboard to monitor customer interaction with your GBP listings and track local searches.
Our approach, adaptable to your specific needs, usually follows these phases:
- Audit of your current local presence
- Development of a tailored strategy and drafting of guidelines
- Implementation of optimizations
- Dashboard monitoring and strategy adjustment
- Reporting on progress and improvement opportunities.
Thanks to our SEO Local & Retail optimization strategy, we help you become the answer your potential customers are looking for, at the moment they are searching, making your target audience informed and ready to buy.