Storeis
SEO Content & Editorial analysis
Quality content, as per Google’s guidelines, is the key to attracting, engaging, and converting your audience
Quality content, as per Google’s guidelines, is the key to attracting, engaging, and converting your audience. Our SEO Content & Editorial Analysis service is designed to help you create content that not only resonates with your target but also ranks effectively in search results. We offer two alternative or complementary approaches to meet your business’s different needs.
Ongoing SEO Content Support
This service is ideal if you need continuous optimization of the content on your website or e-commerce. Here’s how we can help:
- Keyword analysis and ad hoc keyword strategy based on your catalog
- On-page optimization of product pages, categories, and landing pages
- Creation and/or review and improvement of tag titles and meta tag descriptions
- Suggestions for enriching existing content
- Identification of internal linking opportunities
- Monitoring content performance and revising it based on findings and search trends.
Our team works closely with yours to ensure that every textual element of your site is optimized for both conversions and search engines.
Custom Editorial Project
If you need to launch a new editorial area or revitalize an existing blog, we offer a tailored service. Our support includes:
- In-depth industry and “best-in-class” competitor analysis
- Assessment of existing content
- Development of an SEO editorial strategy aligned with your business objectives
- Creation of an editorial calendar and content planning based on trends and seasonality
- Development of SEO guidelines for copywriters
- Training of the internal team on SEO content best practices
- Definition of KPIs and a performance monitoring system.
Why choose our SEO CONTENT & EDITORIAL ANALYSIS SERVICE ?
Our goal is to support you in creating content that wins over both users and search engines. The pillars of our expertise in SEO content include:
- Data-driven approach: We use data and analysis to inform every content strategy decision.
- Industry expertise: Our experience in sectors such as fashion, luxury, and sports allows us to create relevant and authoritative content for each of these industries.
- Flexibility: We adapt our approach to your specific needs and internal resources. For example, we can fully handle certain activity streams or organize training and brainstorming sessions with copywriters so they can proceed independently.
- Integration between SEO and content marketing: We can work synergistically with the content team to analyze your editorial area and that of your competitors from multiple angles, highlighting their potential.
Whether you’re looking for ongoing support for your website content or planning a major editorial project, our expertise in SEO Content & Editorial Analysis is the right fit. Our mission is to help you create content that not only informs and engages but also ranks effectively in search results, driving qualified traffic to your site.