Storeis
Search Scenario & Competitive analysis
Understanding your positioning and that of your competitors is essential for gaining a clear and strategic view of your online market
Through search & competitive scenario analysis, you can access a solid foundation and valuable support in your decision-making process. Identifying your competitors’ potential helps you make informed strategic decisions and optimize your SEO strategy and beyond. From our experience, we have found that this analysis provides useful insights for the business as a whole.
Our approach to Search & Competitive Scenario analysis
The SERP scenario lends itself to a series of investigations:
- We observe the SERP and the competitive landscape for key keywords
- We identify the competitors that rank, both direct and SERP-based, and the types of content that perform best
- We analyze the brand’s SERP presence for each important semantic area
- We examine each competitor’s strategy in terms of SEO and content
- We assess the semantic areas where the brand is stronger and those where it is struggling
- We identify specific search trends in the sector.
This assessment helps us to:
- Evaluate the visibility of your e-commerce compared to competitors, whether monobrand or retailers, and identify the semantic areas on which to focus SEO efforts
- Discover untapped keyword opportunities or areas where the brand is weaker compared to SERP competitors. This allows us to plan content activities to maintain high competition in strong niches and improve SERP presence in more advantageous areas
- Monitor the competition and uncover new reference brands that serve as best practices, both in terms of SEO and beyond
- Derive actionable insights and practical recommendations to improve your brand’s online presence within the competitive landscape
What output does the search scenario & competitive analysis provide?
We deliver a detailed report that includes a list of short, medium, and long-term activities that we can carry out to help you gain ground in the competitive SERP scenario.
This analysis is tailored specifically to your brand and includes:
- Defining SEO and business objectives
- Data collection through SEO and market analysis tools
- In-depth analysis to identify patterns and opportunities
- Strategic synthesis, turning insights into a ready and actionable SEO strategy
- Report presentation, where we guide you through the results and findings.
The Search Scenario & Competitive Analysis service represents a strategic investment for your business. Our custom approach goes beyond simple SEO analysis, incorporating broader business insights, offering a tangible competitive advantage, and proposing long-lasting optimizations.