Storeis
UX Analysis
How can ux analysis identify critical areas of your site?
User experience analysis is crucial for understanding how users interact with your site, identifying friction points, and optimizing the user journey to enhance satisfaction and business outcomes.
Whether you’re looking to compete with industry leaders, gain a deep understanding of user behavior, or assess the effectiveness of your current design, our UX analysis methodologies provide a clear and actionable framework to guide your strategic decisions.
Heuristic Analysis: Expert evaluation of design
Heuristic analysis is a thorough evaluation of your site’s design based on established usability principles. During this process, our specialists examine every area of your site to identify any violations of UX best practices and provide detailed recommendations to improve the user experience.
Some key aspects we consider include:
- Consistency of design with established standards
- Ease of learning and use for users
- Error prevention and user support
UX Benchmarking: Aligning with user expectations
UX benchmarking isn’t necessarily about comparing with industry leaders but rather with what users are accustomed to and, consequently, expect during their navigation.
We analyze your competitors and market trends to understand which standards users consider normal and what the prevailing expectations are.
In this process:
- We identify Industry Conventions: We study how competitors and similar sites address common design and usability issues.
- We analyze User Expectations: We examine established practices that users are familiar with and expect, such as navigation models and typical interactions.
- We compare your site: We contrast your site with these established standards to discover any discrepancies that could affect user satisfaction.
This approach allows us to identify areas for improvement and ensure that your site meets user expectations, enhancing the overall experience.
User Testing: the direct voice of users
Usability testing with users is one of the most powerful tools for obtaining real and unfiltered feedback. By observing users directly as they interact with your site, we can identify usability issues, areas that cause confusion or uncertainty, and opportunities for improvement. This approach enables you to center the design process around user needs and expectations, creating more intuitive and enjoyable experiences.
The usability tests we offer are distinguished by:
- A personalized task list, designed to explore not only the overall experience but also the most strategic areas for your business
- The selection of users from nationalities aligned with your target countries
- Testing across different devices to ensure an optimal experience on all platforms
Session Recording Analysis: inside user behavior
Session recording of user interactions on the site allows you to observe actual user navigation.
By analyzing videos, heat maps, and click summary areas, we can identify recurring behaviors, drop-off points, and problematic interactions. This analysis provides a detailed view of how users actually use your product, enabling data-driven decision-making.
Key activities in session recording analysis include:
- Identifying common navigation patterns
- Analyzing clicks and areas of interest
- Analyzing dead clicks and frustration clicks
- Detecting drop-off or confusion points
Through a systematic and thorough approach, UX analysis enables you to build digital experiences that not only meet but exceed user expectations, turning every interaction into an opportunity for success.