Storeis
Marketing Automation
In an increasingly competitive digital landscape with ever-rising costs, creating valuable interactions with customers is crucial for your digital business
In an increasingly competitive digital landscape with ever-rising costs, creating valuable interactions with customers is crucial for your digital business.
Leveraging our expertise in digital marketing and content strategy, we help you communicate effectively, personally, and automatically with your customers and prospects to boost sales, increase conversion rates, and lower acquisition costs.
Marketing Automation: HOW TO
Our Marketing Automation service integrates various cross-functional skills in the digital world, including:
- First-party Data Analysis: We analyze the company database, both customer and newsletter subscriber lists, to identify recurring patterns in the purchasing behavior of loyal customers to replicate with occasional customers. We also examine profiling differences and the number of interactions with e-commerce and digital assets to assess automation potential.
- Definition of Data Required for Automations: We map out the data needed to effectively set up automations, including both customer-related data and sales opportunity data.
- Selection or Consolidation of Marketing Automation Tools: We perform vendor selection to identify the marketing automation tools and supporting tools you may need. We work with major market players, from Salesforce to Marketing Cloud, as well as Hubspot, Klaviyo, Emarsys, MailChimp, and others.
- Analysis of Email Marketing Automation: We assist in mapping, prioritizing, and studying the sales and implementation potential of journeys on the tool you are using.
- Study of Messaging and Personalization: Based on the various objectives mapped out in the analysis.
- CRM Integration with Digital Advertising Activities: This involves integrating communication with your users throughout their customer journey, including not just 1:1 messages but also media campaigns.
- Creation of Dashboards: We provide dashboards containing data related to automation performance and insights into the value associated with each customer over time.
First-party data represents a fundamental asset for digital marketing. With our data-driven approach, we can help you uncover insights and plan actions involving CRM to optimize your contact baseline and expand new prospect acquisition.