Storeis
Google Marketing Platform
In the current landscape, managing marketing campaigns in a holistic and integrated manner is essential to stay competitive and make an impact
In the current landscape, managing marketing campaigns in a holistic and integrated manner is essential to stay competitive and make an impact.
Google Marketing Platform 360 is the all-in-one solution that transforms how you plan, execute, and measure your digital media activities.
Leveraging our expertise in martech and digital marketing, we support you in developing activities with Google Search Ads 360, Google Display Video 360, and Google Campaign Manager 360.
OUR GOOGLE MARKETING PLATFORM PARTNERSHIPS
Through structured partnerships with leading European resellers of Google Marketing Platform 360 licenses, and backed by extensive experience in the field, we can drive your digital growth by studying and implementing the solutions best suited to your needs.
Search Ads 360
We leverage all the capabilities of Google’s algorithm for managing search engine campaigns, through the study of:
- Search Campaign Structure: Centralized multi-account management (Google Ads, Bing, Yahoo Japan, Naver, Baidu) and application of enhanced machine learning and AI used by SA360°.
- Implementation of Floodlight tracking strategy and conversions necessary for the platform’s machine learning, with unified reporting and deduplicated data for better attribution and integration of offline data and call tracking.
- Management of the algorithm through advanced bid strategies compared to other search platforms on the market.
- Performance monitoring through automatic data extraction in real-time dashboards, shared with the entire team.
Display Video 360
Display Video 360 Google Marketing Platform provides access to the world of programmatic display and video in a single platform where you can fully integrate brand planning.
The Storeis team supports the client with:
- Planning and managing programmatic activities aimed at communicating the brand’s values and products;
- Integration of the programmatic world with the tracking and creative management system achievable with Campaign Manager 360°;
- Analysis and action plans to improve video and display performance in parallel
Campaign Manager 360
We implement global technology adoption plans that go beyond the classic siloed approach. Consequently:
- We adopt tracking systems suitable for comprehensive analysis of media levers: from display and video to connected TV;
- Direct management of creatives by creating optimization systems combined with media platforms
- Aggregation of advertising data from the ad server and media platforms into a single dashboard to facilitate analysis and decision-making.
With Google Marketing Platform, we turn your data into success stories. Are you ready to take your digital marketing to the next level?
