Storeis
Attribution & Marketing Mix Modelling
In an increasingly complex marketing landscape, understanding the true impact of each investment is crucial
In an increasingly complex marketing landscape, understanding the true impact of each investment is crucial.
Our approach to Attribution and Marketing Mix Modelling provides you with a clear and actionable view of your marketing performance and its impact.
WHAT IS MARKETING MIX MODELLING ?
Marketing Mix Modelling (MMM) allows for the statistical measurement of the correlation between various elements of the marketing mix and a target KPI, such as revenue.
Key benefits include:
- Data-driven insights: Provides precise evaluation of marketing initiatives, including those traditionally difficult to measure, such as brand awareness campaigns and promotions.
- Comprehensive measurement: Supports the analysis of the entire funnel by applying a consistent model to both awareness and performance marketing activities.
- Omnichannel integration: Facilitates a unified view of online and offline data, enabling you to understand digital contributions to offline sales and vice versa.
At the enterprise level, Marketing Mix Modelling connects otherwise isolated silos, creating greater synergy between marketing and sales channels.
WHY CHOOSE OUR ATTRIBUTION & MARKETING MIX MODELLING SERVICE?
- With this methodology, you can measure the historical contribution of different marketing channels to sales.
- You have the opportunity to gain data-driven insights on budget reallocations across the entire funnel.
- You can determine the optimal investment level and growth potential for each channel.
- You can understand and measure online-to-offline interactions and vice versa.
- You can forecast future performance by developing various scenarios (what if).
