Storeis
Martech & Adtech
The synergy between technology and marketing is crucial for achieving significant results
The synergy between technology and marketing is crucial for achieving significant results. The combination of Martech (Marketing Technology) and Adtech (Advertising Technology) tools forms the foundation of effective, results-oriented marketing strategies.
WHY ADOPT MARTECH & ADTECH TECHNOLOGIES?
Leveraging available Martech and Adtech technologies provides you with a competitive advantage in a dynamic and ever-evolving environment. It allows you to fully harness the power of your data, save time on repetitive tasks, and focus more on strategic activities.
The main benefits of using these solutions include:
- Improved operational efficiency and scalability
- Campaign optimization
- Content personalization and enhanced user experience
With our expertise, we guide you in adopting the most advanced Martech technologies, offering ongoing support and a dedicated team of experts who provide tailored, specialized strategic consulting for your business.
OUR MARTECH & ADTECH SOLUTIONS
Google Marketing Platform
Google Marketing Platform is an integrated suite of advertising and analytics tools designed to enhance your campaign performance. We help you utilize solutions like Google Analytics 360, Google Search Ads 360, Google Campaign Manager 360 and Google Display Video 360 to give you a comprehensive view of your marketing activities, improve targeting, and optimize advertising spend.
Marketing Automation
Marketing Automation is essential for simplifying and automating repetitive marketing processes, enhancing efficiency, and personalizing customer experiences. Using platforms like HubSpot, Marketo, or Salesforce, we can help you create automated workflows that segment your customers, nurture leads, and boost conversions.
Attribution & Marketing Mix Modelling
Understanding the real impact of each marketing investment is crucial in an increasingly complex landscape. Our approach to Attribution and Marketing Mix Modelling provides a clear and actionable view of your marketing performance. Through advanced analysis and customized models, we help you measure the contribution of various marketing channels, optimally reallocate your budget, and forecast future performance.
Feed Management Tools
Feed management tools are essential for managing and optimizing product data across various platforms and marketplaces. With solutions like Channable or DataFeedWatch, we can help you keep your product feeds updated, enhance visibility and sales on shopping channels, and compare prices.
Price Comparison Tools
Nel contesto competitivo odierno, gli strumenti di comparazione dei prezzi sono essenziali per rimanere competitivi e attrarre i consumatori più sensibili al prezzo. Con strumenti come Price2Spy o PriceShape, possiamo monitorare i prezzi dei concorrenti in tempo reale e ottimizzare le tue strategie di pricing.
In today’s competitive environment, price comparison tools are vital for staying competitive and attracting price-sensitive consumers. With tools like Price2Spy or PriceShape, we can monitor competitor prices in real-time and optimize your pricing strategies.
WE OFFER ONGOING SUPPORT AND STRATEGIC CONSULTING
We guide you in adopting the most advanced Martech technologies, ensuring ongoing support and a dedicated team of experts who provide personalized, specialized strategic consulting for your business.