Storeis
Performance Marketing
At Storeis, our approach to performance marketing is strategic and results-oriented
At Storeis, our approach to performance marketing is strategic and results-oriented. We always start with your goals and develop a detailed forecast to indicate which countries and product categories you should focus your efforts on. The advertising investment is driven by the business itself, with a focus on key economic KPIs, such as profitability.
Our modus operandi is highly data-driven, based on concrete sales data. We use advanced scripts and customized dashboards to monitor campaign performance and effectively control budgets. We also leverage first-party data to create and research prospecting audiences aligned with your brand’s needs, as well as for remarketing and loyalty activities.
A MULTICHANNEL AND MULTI-VARIABLE APPROACH FOR MAXIMUM CAMPAIGN PERFORMANCE
We manage advertising across all lower funnel marketing channels, including Google Search, Google Performance Max, Facebook’s Advantage+, remarketing systems such as Criteo and RTB House, affiliate marketing (like Awin, CJ, Web Gains), Bing Search & Remarketing.
Additionally, we operate on Google Search Ads 360, an advanced ad campaign management platform across multiple search engines, including Google, Bing, and Yahoo. It offers advanced bidding automation, optimization, and reporting tools to maximize campaign effectiveness—ideal for larger and more complex projects.
Wherever possible, we integrate and highlight key business elements, such as profitability, customer acquisition cost, most profitable categories, and top-selling products. This ensures that the performance of each individual channel is closely aligned with your brand’s business direction and not merely focused on optimizing for ROAS or COS.
PERFORMANCE MARKETING ACTIVITIES
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Defining business objectivesEverything starts with your goals: each project is unique and requires careful preliminary analysis. We work closely with you and your team to understand needs and expectations, developing detailed forecasts that allow us to outline the best investment strategies. This process helps us identify the most profitable countries and product categories, ensuring that every euro spent on advertising generates the maximum possible return.
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ForecastingTo create an effective and accurate e-commerce forecast, we adopt a structured approach that considers multiple key factors. We begin by analyzing historical sales data to identify trends and growth patterns. Next, we examine traffic channels to understand where visitors are coming from and which channel contributes the most to sales. We also consider the main product categories to predict future performance for each specific category. We assess target markets by analyzing sales by country, adjusting our forecasts to suit different local dynamics. We integrate assumptions gathered across various marketing areas, such as distribution, communication, pricing, and product development. For example, we consider how future sales may be influenced by planned advertising campaigns or price changes. Finally, we account for the invested budget, as the level of marketing spend and other initiatives can significantly impact sales forecasts. By combining all these elements, we provide you with a detailed and accurate forecast, helping you make data-driven strategic decisions for your e-commerce business.
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Maximizing revenue and optimizing costsThe primary mission of this service is to maximize revenue and optimize costs, orchestrating all online sales channels in synergy and leveraging audiences from upper-funnel channels. Our mission is to offer performance marketing solutions that seamlessly integrate the various tools at your disposal, ensuring exceptional and relevant results.
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Integrated and synergistic approach to Performance MarketingOur integrated approach to performance marketing allows us to manage campaigns across multiple channels, including Google Search, Google Performance Max, Facebook's Advantage Plus, and sophisticated remarketing systems. Through a multichannel strategy, we can reach your potential customers wherever they are in their purchase journey, increasing conversion opportunities and optimizing the return on your advertising investment. This allows us to create a strong synergy between the lower and upper funnel, both in terms of audience and cost optimization.
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Advanced Bidding Strategies with Google Search Ads 360Thanks to our strategic partnerships, you will have access to high-level technologies and solutions, such as the Google Marketing Platform suite. For these activities, we collaborate with Google, utilizing advanced tools like Google Search Ads 360, which allows us to work on advanced bidding strategies, introduce additional business-related variables into the optimization process, and work on SEM strategy cost optimization, not only on Google but also on other search engines.
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Data-driven strategy based on economic KPIsOur strategy is highly data-driven and based on key economic KPIs, including profitability. Every decision is supported by concrete sales data, where advertising campaigns not only attract traffic but also generate actual and profitable sales. This approach allows us to continuously optimize our tactics, quickly adapting them to market changes and your business needs.
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Dedicated, customizable reportsEvery activity is reported within a dynamic dashboard system, distributed at multiple levels of interaction: from executive summaries for Area Managers to more granular levels for those managing operations and needing to delve into the details of each campaign. In addition to dynamic and real-time reporting, we provide detailed monthly reports and ad hoc insights as needed. In summary, our integrated and data-driven approach to performance marketing allows us to help you maximize revenue and optimize costs. By combining advanced strategies, technological tools, and strategic partnerships, we are able to provide you with tailor-made advertising solutions that generate tangible and measurable results.
WHY CHOOSE OUR PERFORMANCE MARKETING SERVICE?
- Strategic and results-oriented approach: We start from your business objectives to develop targeted strategies that maximize return on investment.
- Data-driven vision focused on business KPIs: We use concrete data and business-sensitive KPIs, such as profitability, to optimize campaigns and ensure profitable results.
- Multichannel management: We manage campaigns across all major channels, such as Google, Facebook, and remarketing systems, seamlessly integrating upper and lower funnel strategies.
- Advanced technologies: We offer access to tools like Google Search Ads 360 to implement advanced bidding strategies and optimize performance across multiple search engines.
- Transparency and detailed reporting: We provide personalized dashboards and in-depth reports to constantly monitor the performance of your campaigns.
