Storeis
Omnichannel Retail
More and more, sales channels must integrate to provide greater value to customers and differentiate the brand’s distribution from competitors
More and more, sales channels must integrate to provide greater value to customers and differentiate the brand’s distribution from competitors. We help you optimize your omnichannel strategy to enhance your business results, both online and offline.
OUR QUANTITATIVE AND QUALITATIVE APPROACH TO AWARENESS STRATEGY
Our approach is based on:
- Enhancing cross-channel data collection: Sources such as ecommerce, store locators, and your brand’s digital properties can provide micro and macro data to measure user engagement across your sales channels. We assist you in collecting, organizing, and correlating data between the digital and physical worlds to find useful correlations for planning actions that boost performance.
- Optimizing cross-channel campaigns: Thanks to data collected from both the digital and physical realms, we set up Drive-to-Store campaigns based on search engines, such as Local Inventory Ads, which help increase the visibility of your physical channel through digital means.
- Boosting Drive-to-Store: We support you in increasing visibility for your physical shelf by leveraging the potential of digital tools. From creating special events in physical stores to integrating CRM systems with store POS systems and other similar initiatives.
- Holistic measurement: Through the use of cross-channel tools, such as MMM studies or Geo-Lift Studies, we help you measure results, quantifying the impact of each activity across both digital and physical sales channels.
Our experience in Direct-to-Consumer sales channels enhances the use of digital to drive more walk-ins to stores, with a strong focus on geolocating impressions and measuring the non-digital impact of investments. The Omnichannel retail service can help unite the strengths of both physical and digital channels, improving the sales service and brand reputation for the end customer, while optimizing the return on digital investments by working in an integrated manner with stores.