Storeis
Marketing for Marketplace
In the dynamic world of ecommerce, being present on the right marketplaces can make a significant difference in online sales
In the dynamic world of e-commerce, being present on the right marketplaces can make a significant difference in online sales.
At Storeis, we specialize in the fashion and retail sectors, focusing on marketing activities within the leading fashion marketplaces (such as Zalando, Farfetch, Lyst, …) or for retailers (Amazon, primarily).
Our strategic approach is based on in-depth analysis and customization of existing marketing strategies, ensuring that each category reaches its full potential.
MARKETING ACTIVITIES FOR MARKETPLACE
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Catalog Analysis and Distribution StrategyFirst, we conduct a detailed analysis of your product catalog and current distribution strategy. We identify strengths and areas for improvement to build a targeted and optimized marketing strategy with you. We analyze sales data, competition, and market trends to select the best platforms and the most effective marketing strategies. Together, we define business goals and adapt the strategy to your needs.
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Marketing Strategy for MarketplacesOnce the strategy is defined, we manage its implementation on the selected platforms. This includes managing advertising campaigns on marketplaces such as Zalando, Farfetch, and Amazon, optimizing listings to maximize visibility and sales. We work on the product catalog, improving descriptions, images, and keywords to ensure every product is presented appealingly.
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Marketing on AmazonFor retailers, Amazon offers a unique and complex opportunity. With a dedicated team, we help you leverage all platform features to ensure maximum return on investment; we also manage PPC (Pay-Per-Click), sponsored, and display campaigns, using advanced tools for targeting and bid optimization. Through constant monitoring of campaign performance and real-time strategy adjustments, we help you maximize sales and reduce advertising costs. Additionally, we manage reviews and your brand reputation on Amazon, ensuring that every interaction with your audience is positive and constructive.
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Marketing on ZalandoThanks to our expertise on Zalando, we help you optimize listings to increase product visibility and improve sales. We manage targeted advertising campaigns using Zalando Marketing Services (ZMS), leveraging advanced tools for targeting and performance analysis. Moreover, we collaborate with brands to create engaging content and promotional strategies that reflect market trends and consumer needs, ensuring optimal positioning and measurable results.
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Data-Driven ApproachOur approach is strongly data-driven. We use advanced analysis tools to monitor campaign performance in real-time, allowing us to quickly optimize the strategy based on the results obtained. This data-driven approach enables us to make informed decisions and continuously improve marketing activities to maximize return on investment.
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Reporting and Automated DashboardsTo ensure complete transparency and effective campaign management, we provide detailed reports and automated dashboards. These tools allow you to monitor campaign performance at any time, offering a clear and understandable view of the results achieved. The reports include key metrics, detailed analyses, and useful insights for future strategies, ensuring continuous improvement of marketing activities.
WHY CHOOSE OUR STRATEGIC MARKETPLACE MARKETING SERVICE?
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Experience in the fashion and retail worldWe have extensive experience in positioning your brand within the major existing marketplaces.
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Customized strategiesWe create tailored marketing strategies based on a detailed analysis of your catalog and distribution.
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Integrated ManagementWe optimize listings and advertising campaigns to increase visibility and sales on every platform.
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Data-Driven Marketplace StrategyWe use real-time data to adapt strategies and maximize ROI.
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Integrated Analysis and ReportingWe provide reports and dashboards to constantly monitor campaign performance, integrated with the rest of your business reporting.