Storeis
Full Funnel Approach
In an increasingly complex and challenging digital landscape, it is essential to unify and balance branding and sales performance actions under a single approach to achieve more results and optimize efficiency
In an increasingly complex and challenging digital landscape, it is essential to unify and balance branding and sales performance actions under a single approach to achieve more results and optimize efficiency.
Storeis can help implement Full-Funnel media plans that consider both branding and sales objectives across various distribution channels, not just digital ones.
HOW DO WE SET UP A FULL FUNNEL APPROACH ?
Our approach is based on integrating various vertical competencies in digital marketing:
- Identification of the Big Idea: The message to launch with awareness campaigns. We assist the branding and content team in developing the idea and optimizing its presentation based on the plan.
- Upper Funnel Planning: We help plan the awareness budget using the most suitable means for branding objectives, starting from an analysis of the current state in terms of target audience, market potential, and media vendor offerings. We develop programmatic plans with Google Display Video 360.
- Development of Consideration: We help structure messages, audiences, and campaigns to follow up on the Big Idea and work on brand consideration goals. We assist in structuring messages through an Ad Content Strategy process, identifying the best variant within a more fragmented planning context.
- PerformanceBoost: Leveraging extensive experience with performance campaigns for ecommerce, marketplaces, and drive-to-store, we help synchronize sales collection activities with awareness and consideration campaigns to maximize return on investment.
OUR FULL FUNNEL ACTIVITIES
In particular, we focus on:
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Audience Strategy & PersonasWe define and describe the target audience for both branding and sales.
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Ad Content Strategy & AdvisoryWe assist in translating the creative idea into the complexity of a digital planning strategy.
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Channel StrategyWe identify the mix of media channels to use to achieve branding and sales objectives.
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Media PlanningWe execute and optimize campaigns on the planned channels, monitor real-time performance, and report results to the teams involved in the full funnel approach.
To effectively tackle the challenges of the digital world, it’s crucial to have a comprehensive strategy that covers every stage of the customer experience. This involves combining clear communication with sophisticated data analysis and using the most up-to-date technologies for media. By doing so, we can maximize our investments and achieve long-term growth. Ultimately, our goal is to move away from fragmented management and work together to provide customers with the best possible experience.