Storeis
Brand Awareness Strategy
Thanks to our experience in digital marketing and content strategy, we provide you with the necessary skills to seize new business opportunities and strengthen your market positioning
The digital ecosystem is constantly evolving. Thanks to our experience in digital marketing and content strategy, we provide you with the necessary skills to seize new business opportunities and strengthen your market positioning.
OUR QUANTITATIVE AND QUALITATIVE APPROACH TO AWARENESS STRATEGY
With a personalized and data-driven approach, we plan and execute digital marketing actions aimed at building awareness. These activities combine both quantitative and qualitative approaches through:
- Structured planning: We leverage partnerships with leading media vendors and the most relevant audience intelligence platforms (such as Global Web Index) to develop awareness plans backed by market data and insights into target audiences.
- Exclusive placements: Through programmatic platforms like Google Display & Video 360, we can plan premium and high-impact placements, compared to the traditional open market.
- Optimized content: Thanks to our consultative and operational approach, we use AI tools to create personalized and engaging messages capable of capturing your audience’s attention.
- Holistic measurement: By utilizing media vendor tools like Lift Study or through the integration of data into machine learning analyses such as MMM or MTA, we provide you with a clear view of the impact of your awareness campaigns on your overall business.
Our service helps you define a customized roadmap, utilizing the most advanced technologies to achieve your visibility goals and strengthen your brand’s baseline to support business outcomes.