Storeis
Audience Strategy & Brand Personas
An effective marketing strategy starts with defining your brand personas
In an increasingly privacy-conscious digital landscape with ever-growing media competition, having a clear understanding of who your buyer personas and brand personas are can help guide investments, content, and achieve better results from planning efforts.
Through shared analyses, integrations with first-party insights, and external data, we help build and map these profiles, aligning them with the funnel to identify growth opportunities for the business.
OUR APPROACH TO CREATING AUDIENCE STRATEGY AND BUYER PERSONAS
Our approach is based on gathering and organizing the information available in the company’s know-how through shared workshops and focus groups.
Personas mapping is also supported by data from:
- First-party analysis (CRM): We analyze the customers and prospects in the company’s database to validate the buying personas;
- Market data: Thanks to the partnership between Storeis and GWI, the leading audience intelligence player, we can quantify and describe the potential of brand personas.
This allows us to provide a comprehensive mapping of the audience as-is and to-be, to share with all involved teams in order to:
- Align actions and improve coordination between the involved teams;
- Refine acquisition targeting efforts;
- Optimize messaging and content throughout the customer journey for the various identified profiles.
WHY CHOOSE OUR AUDIENCE STRATEGY & BRAND PERSONAS SERVICE ?
By leveraging our Audience Strategy & Brand Personas service, the brand can focus on the most relevant market opportunities, aligning all teams involved for the development of coordinated activities.
- We can measure brand personas performance over time:
- Through dashboards and persona-focused analytical reports, we can:
- Measure the effectiveness of your ad content and see how different creative assets and formats perform across different channels and media audiences over time;
- Support you in optimizing your brand personas by providing specific insights on how to attract the right target audience at every stage of the funnel.
We can track the performance of specific audiences and assets:
A clear naming convention, translated into UTM parameters, enhances the analysis of pre- and post-click performance, both in terms of audience and creative assets.
From Brand Personas to Buyer Personas:
How to focus your investments on the most performing customer segments.
To make the most of your CRM, it’s essential to understand the correlation between users’ demographic data their preferences and their purchasing behaviors.
