Storeis
Digital Strategy
To excel in the digital landscape and maximize growth and competitiveness, it is essential to adopt a well-articulated strategy covering several crucial areas
The first step is assessing your brand’s level of digital maturity, a key point to identify strengths and areas for improvement, and to have a clear strategic vision of the competitive landscape.
Through the development of forecasts, the creation of a shared growth roadmap for digital transformation, and the clear identification of your target audience, we help each brand grow sustainably, internationally, and with an omnichannel perspective.
We adopt a data-driven approach at every stage of the process, measuring the effectiveness of the actions taken and the return on investment to ensure optimal results.
Combining in-depth analysis with tailored strategies and continuous support is key to achieving success and improving performance in a constantly evolving digital market.
WE WORK ON DEFINING A DIGITAL STRATEGY ACROSS SEVERAL AREAS:
Digital Maturity Assessment
We delve into the key aspects of your online business to help you determine the steps to follow in a growth process.
Through data analysis, advanced measurement tools, and a shared roadmap, we help you identify both strengths and areas for improvement, with the goal of providing a clear and detailed vision of your brand’s current level of digital maturity, along with an overview of potential future transformations. These are fundamental in strategic decision-making for the brand’s future.
The digital areas we generally assess include: marketing, SEO, UX, online distribution, digital export, CRM, automation, marketing technologies, and data analysis.
Sales Forecasting & Budgeting
Through the analysis of historical data, market trends, and the specific variables of each context, combined with the brand’s commercial and communication strategy, we help define various growth scenarios useful for creating a strategic roadmap, allocating the marketing budget, and improving operational efficiency.
This supports the decision-making process of various company stakeholders to guide investments and business growth.
Digital Transformation Roadmap
Digital Transformation is essential for companies that want to remain competitive in an evolving market. This process includes initial analysis and strategy, process innovation, technology and infrastructure upgrades, customer experience improvement, and staff training.
It also involves continuous monitoring of results and specific areas of intervention such as digital strategy, process analysis, temporary management, CRM optimization, and the use of Artificial Intelligence to optimize operations and create new business opportunities.
In short, it’s a growth roadmap that helps you develop the digital skills needed to stay competitive.
Audience Strategy & Brand Personas
Thanks to our deep expertise in analyzing both qualitative and quantitative data, combined with collaboration with key partners like GWI, we offer an in-depth understanding of brand personas and map existing and potential target audiences.
By creating detailed profiles of your ideal customers, we provide the tools necessary to personalize communication messages, optimize marketing campaigns, and maximize return on investment, focusing attention on the most relevant audiences.
Internationalization
We run campaigns in over 90 countries and manage a global media budget of 65%.
We work on three main levels:
- Your internal team, working on SEO, ADV, UX, and Analytics, especially for EU and US markets, but not limited to these.
- Global partnerships, a very broad network of global partners across various levels, from technology to localization to local industry experts.
- Local partners for specific markets (such as Asia), as these particular markets require strong and well-established partnerships.
We are also part of the exclusive Google International Growth program, reserved for only a few agencies in Italy. Thanks to these elements, we help you grow and expand your digital business worldwide.
HR & Digital Organization
We support the growth of the DTC channel by identifying the best organizational structure based on your company’s characteristics.
We assist you in this mission through:
- Analysis of the current organizational structure
- Team interviews
- Insourcing/Outsourcing support
- Technical interview support
- Training needs analysis
- Training for new resources and onboarding
- Vendor selection of external suppliers