Storeis
Marketing & Media Dashboarding
Digital advertising campaigns generate a vast amount of data. To make strategic decisions and optimize your investments, it’s crucial to organize and analyze this information quickly and effectively
Digital advertising campaigns generate a vast amount of data. To make strategic decisions and optimize your investments, it’s crucial to organize and analyze this information quickly and effectively. Our Marketing and Media Dashboarding service allows you to access real-time data, displayed in a clear and intuitive manner, to make informed decisions and accelerate your business growth.
Make faster and more informed decisions with our customized dashboards
With our Marketing and Media dashboards, you can gain a clear and detailed view of the state of your digital advertising investments.
Through strong partnerships with ETL tools like Funnel.io, we connect the data produced by campaigns to a proprietary data lake, enabling us to:
- Make data more accessible, even after a long time, thanks to the connection between the dashboard and the data lake rather than with the advertising platform;
- Discover relationships between data from different advertising platforms, such as Google Ads, Meta Ads, TikTok Ads, Criteo, Pinterest Ads, Amazon Advertising, Bing Ads, and many others;
- Customize the data visualization architecture to meet the project’s needs, paying attention to the most relevant KPIs for each stage of the funnel and campaign.
Advertising dashboards allow for the analysis of different stages of the customer journey:
- Content consumption: How and to what extent the paid content is viewed;
- Interaction with the impression: How the user responds to the sponsored message;
- Type of reach and exposure frequency: If demographic exposure data is available or if an AD Server like Google Campaign Manager 360 is used for impression publishing based on reach;
- Native metrics of the advertising platform: Such as social interactions;
- Post-click quality: Whether it’s for e-commerce, lead generation, or drive-to-store;
- Conversions and results: By enhancing data from digital marketing platforms with information from tracking platforms like Google Analytics 4, including attribution methods, offline conversions, or the value of the generated lead.
Why choose our Digital Advertising Dashboarding service?
- Accessibility and Speed: Our dashboards integrate data from various advertising platforms quickly and sustainably.
- Simplicity and Sharing: Through data visualization tailored to the project’s needs, it is possible to layer the complexity of data interpretation based on the reading level of various stakeholders, from executives to C-level.
- Long-term and Correlations: Information is saved outside of the original advertising platforms, so data can persist over time even as project configurations change. Additionally, the presence of comparable metrics from various sources allows for finding correlations and provides a clearer mapping of the customer journey.
The Digital Marketing Dashboarding service integrates with the Digital Intelligence offering, which provides a comprehensive and detailed view of your business within the broader market context. Together, these tools help you transform data into strategic insights, supporting the success of your brand in a continually evolving competitive environment.
