Customer Purchasing Behavior
First-party data is crucial for personalized marketing strategies
First-party data is crucial for personalized marketing strategies. By analyzing customer behavior on the website and their purchasing habits in real-time, you can offer tailored experiences for each individual user and promptly respond to their ever-evolving needs.
The Customer Purchasing Behavior dashboards allow you to combine customer insights, typical of CRM systems, with the dynamics of the e-commerce world.
Gain a Unified View Between User Level and Digital Behavior
With our Customer Purchasing Behavior and Shopping Analysis dashboards, you can achieve a unified view between user level and digital behavior.
Through data integration via ETL from CRM platforms (Salesforce, Hubspot, Dynamics) and Email Marketing (Emarsys, Klaviyo, MailChimp), we make customer cluster and subscriber data easily accessible, combining interaction data with sales channels such as e-commerce and physical stores. This allows you to:
- Identify Purchasing Patterns: By analyzing similarities in product purchases or customer characteristics, you can uncover correlations through Market-Basket Analysis matrices or RFM models.
- Monitor Email Marketing Performance: By combining newsletter sending data with on-site behavior, you can monitor real-time performance of marketing automation activities.
- Estimate Sales Potential: By analyzing cart products or changes in customer value based on seasonality, you can monitor sales potential and identify specific commercial actions to optimize performance.
The Customer Purchasing Behavior and Shopping Analysis dashboards thus enable faster monitoring and identification of actions to optimize performance.
Why choose our Customer Purchasing Behaviour and Shopping Analysis service?
To identify sales opportunities, merging merchandising with CRM allows for actionable up-selling and cross-selling opportunities through catalog management or marketing automation on the customer base.
The Digital Marketing Dashboarding service integrates with the Digital Intelligence offering, which provides a comprehensive and detailed view of your business within the broader market context.
Together, these tools help transform data into strategic insights, supporting your brand’s success in an ever-evolving competitive environment.