Building a data-driven strategy is essential for guiding business decisions to be swift, precise, and result-optimized. In a dynamic and ever-changing context, being guided by a solid data-driven strategy allows you to proactively address new market challenges.
Thanks to our experience in digital analytics, we guide you in defining a strategic plan for collecting relevant information, ensuring data quality throughout the tracking, processing, and analysis stages. This means that the collected data is not only accurate but also timely and processed, helping you make informed and conscious decisions.
SOME OF OUR CERTIFICATION & PARTNERSHIP
We are certified partners of Google Analytics and Mapp Intelligence, but our expertise extends to Adobe Analytics, Matomo, and Piwik Pro. Additionally, we have a dedicated research and development area focused on continuously discovering and evolving new tools and methodologies to enhance the performance of every project.
OUR APPROACH TO DIGITAL ANALYTICS
In general, we adopt an agnostic approach to identify solutions that best fit the needs of each project. This means that we are not bound to a single technology or platform but rather focus on finding and implementing solutions that best meet your specific needs.
Our priority is to ensure that the strategies and tools used are perfectly aligned with business goals, allowing you to save valuable time and resources, and focus on more strategic and relevant activities. Our approach includes several levels of modular services, which include:
Tracking & Tagging data
This activity is essential for turning every online interaction into valuable information, crucial for building effective data-driven strategies. This solution ensures that every piece of data collected from your ecommerce is accurate, complete, and functional for the success of your digital strategies.
Cookie Management
In an era where user privacy is at the core of global regulations, effectively managing cookies is essential for building trust and ensuring compliance with current legislation. Through our Cookie Management service, you can safely navigate GDPR and CCPA regulations, ensuring that data collection is always transparent and respectful of user preferences.
Server Side Tagging
Server Side Tagging represents the evolution of digital tracking. This advanced technology not only improves the quality of your data but also offers unprecedented control over the information collected, optimizing the performance of your ecommerce. Thanks to strategic and personalized implementation, server-side tagging transforms the way you manage and analyze your data, ensuring more efficient collection and enhanced protection.
Legal support & Privacy
Navigating the complex landscape of privacy and data protection regulations is an ongoing challenge. Our Legal Support & Privacy service provides you with the necessary guidance to ensure your company is always compliant, effectively protecting the data collected online.
Data Quality
Data quality is the foundation of any strategy in an increasingly data-driven world. Data Quality ensures that the information you base your decisions on is always reliable, accurate, and aligned with your business reality. Through our Digital Analytics solutions, we constantly monitor and improve the quality of collected data, comparing it with the certified data from corporate Business Intelligence tools.
All these activities enable you to have full control over your data, transforming it into a strategic asset for your business. Through our digital analytics services, we help you navigate the complex and uncertain digital world, providing you with the most advanced solutions and technologies.