Storeis
Content for Advertising
The Content for Advertising activity is a fundamental strategic support to Marketing & Media activities
The Content for Advertising activity is a fundamental strategic support to Marketing & Media activities. Starting from the analysis of campaign needs, the platform on which it will be delivered, and the target audience, we define the technical and creative requirements to align brand objectives with user needs.
HOW DOES THE CONTENT FOR ADVERTISING ACTIVITY DEVELOP?
Analysis of Existing Contents
- Creativity Assessment: We analyze the current content intended for campaigns to identify elements that need optimization to meet campaign requirements.
- Best Practice Collection: We support the analysis with practical examples from relevant industries to offer concrete insights on how to improve brand content in line with media activities.
- Ongoing Data-Driven Support: We provide continuous support on all assets, indicating formats and creative elements necessary for the proper execution of media campaigns, basing the information on the insights gathered during the process.
Strategic Support and Guidelines
- Strategic Insights and Guidelines for Creative Briefs: We provide strategic insights based on concrete data and market analysis to further refine the content strategy for advertising.
- Advertising Content Training: Training to thoroughly understand the creative requirements of each media platform.
- Competitor Monitoring: We constantly monitor a predefined set of competitors to gain in-depth knowledge of the arena in which the brand operates and the advertising content exposed to the audience. This allows us to gather insights that help define distinctive brand messaging.
This service is also available in an AI-powered version, which allows you to combine the power of Artificial Intelligence with human expertise to provide data-driven insights for selecting creative content. Want to know more?
