Storeis
Content Strategy
Relevant content is fundamental to inspire, engage and convert users into customers
WHEN IT COMES TO CONTENT, YOU MAY HAVE DIFFERENT NEEDS AND BLOCKERS:
- You haven’t mapped Brand Personas nor tested different messages & creative assets for different target audiences
- Your creative ads are NOT designed to suit different campaign goals
- You are not sure your content strategy differentiate yourself from competitors
- You’re not sure you’re measuring content effectiveness in the right way
- You need inspiration, best practices and guidelines to review your contents, from creative assets for advertising to newsletters and automated emails
- You don’t know how to approach TikTok with a suitable content strategy
- You need predictive data-driven insights, based on AI, to understand how to design better creative assets for your campaigns.
What can you expect by using this approach
Combining audience insights with a content intelligence approach based on content advisory and management is a key element in positioning the brand and differentiating yourself from competitors.
It also has a direct impact on campaign performance and on marginality due to its contribution to content optimization.
OUR DATA-DRIVEN APPROACH TO CONTENT MARKETING ANSWERS ALL THESE QUESTIONS
AI for Content Intelligence
Through AI-based tools and our deep experience in content intelligence, we can help you predict if your creative assets will be successful before they are on air.
Content for Advertising
Starting from a selection of existing creative contents for online advertising and a collection of best practices and industry-specific examples, we help you strategize your key messages and match them with campaign goals, supporting you with strategic insights, specifications and guidelines for your creative production briefing.
TikTok Strategy
TikTok is a total different language with its codes. By reviewing the overall approach to the platform, and running an in-depth analysis of the trends and your assets and its messages, we can help you define the best strategy that will make your brand become relevant on TikTok. Additionally, by running analysing TikTok trends, we can help you identify products that are on buzz and that may be worth pushing on your ecommerce site.
Social Media Strategy
Understand the social media arena in which your brand competes to stand up from the noise of social media. Starting from a competitive analysis of the key messages, tone of voice, content focus and overall performances of your competition, we design your social media strategy by helping you catch missing opportunities and defining a reviewed roadmap based on your project goals.
Editorial Content Strategy
Through meticulous research, we curate a tailored content plan that aligns with your brand’s values and goals. In collaboration with the SEO’s team we identify the target audience’s searches, to outline topics and channels, and create specific guidelines. Additionally, we deliver an editorial calendar that will help you elevate the brand’s online presence in sync with SEO & content marketing goals.
